Customer & Audience Research

Understand Your Customers to Build a Winning Marketing Strategy

At Teylu and Partners, we specialise in helping brands uncover deep insights about their customers to craft effective and targeted marketing strategies.

Our comprehensive customer research services provide a thorough understanding of your audience’s needs, behaviours, and preferences. By leveraging this knowledge, we create tailored strategies that resonate with your customers, enhance their experiences, and drive meaningful engagement. Partner with us to transform your brand’s approach and achieve your business objectives with precision and confidence.

Comprehensive Customer Research for Strategic Marketing

Unlock Insights and Drive Success with Comprehensive Customer Research

Understanding your customers is the cornerstone of any successful marketing strategy. At Teylu and Partners, we offer a robust customer research service tailored to the specific needs of various industry sectors, including retail, FMCG, technology, and B2B services. Our process is designed to provide deep insights and actionable data to inform your marketing efforts.

A well-crafted digital strategy aligns marketing efforts with business goals, driving consistent growth. Companies with a documented strategy are 313% more likely to report success. Additionally, a comprehensive digital strategy helps businesses stay agile and responsive to market changes, fostering long-term sustainability.

Customer Research Process

Initial Consultation and Project Scoping: We begin by meeting with you to understand your business goals, challenges, and target audience. This helps us scope the project effectively and identify the key areas of focus for our research.
Market and Industry Analysis: We conduct a comprehensive analysis of your market and industry, including competitive landscape assessment and trend analysis. This helps us understand the broader context in which your business operates.
Customer Profiling and Segmentation: Our team segments your customer base into distinct profiles based on demographic, psychographic, and behavioural data. This segmentation allows us to tailor marketing strategies to each customer group effectively.
Qualitative Research: We engage in qualitative research methods such as focus groups, in-depth interviews, and ethnographic studies to gather nuanced insights about your customers’ needs, preferences, and pain points.
Quantitative Research: Utilising surveys, polls, and statistical analysis, we collect and analyse quantitative data to validate our qualitative findings and provide a robust foundation for your marketing strategy.
Data Synthesis and Insight Generation: Combining qualitative and quantitative data, our team synthesises the findings to generate actionable insights. We identify key themes, opportunities, and challenges that your brand can address through targeted marketing efforts.
Strategy Development and Recommendations: Based on our research, we develop a comprehensive marketing strategy tailored to your brand’s unique needs. This strategy includes detailed recommendations on messaging, channels, and tactics to effectively engage your target audience.
Implementation Support and Ongoing Analysis: Our service doesn’t end with strategy development. We support you through the implementation phase, providing guidance and adjusting the strategy as needed based on ongoing analysis and performance metrics.

Elements of Our Customer Research Service

Customer Journey Mapping: Understand every touchpoint your customers have with your brand to optimise their experience.
Persona Development: Create detailed personas that represent your key customer segments.
Voice of the Customer (VoC): Capture direct feedback from your customers to inform your strategies.
Competitive Analysis: Gain insights into your competitors’ strengths and weaknesses.
Market Segmentation: Identify and target specific segments of your market with tailored strategies.
Brand Perception Studies: Understand how your brand is perceived in the market and identify areas for improvement.

Create the Best Marketing Strategy with Us

By leveraging our comprehensive customer research services, you can make informed decisions that drive engagement, loyalty, and growth. Partner with Teylu and Partners to unlock the full potential of your brand through deep customer insights and strategic marketing excellence.

Partner with us to develop a robust marketing strategy that drives your business forward based on real information about your customers. Contact us today to schedule a consultation and begin your journey.

See how we'd help your business grow

Customer Research Services

Deep Dive Surveys

Customer surveys are a powerful tool for gathering valuable feedback and insights directly from your audience. By conducting well-crafted surveys, businesses can gain a deeper understanding of customer preferences, behaviours, and pain points. This information is crucial for shaping effective marketing strategies, improving products and services, and enhancing overall customer satisfaction.

At Teylu and Partners, we specialise in designing and implementing comprehensive survey campaigns that deliver actionable data. Our expertise ensures that you ask the right questions to the right people, unlocking insights that drive business growth and success.

Behavioural Analysis

Behavioural analysis in marketing is revolutionised by the integration of AI and advanced analytical tools. By utilising AI, businesses can delve deeper into understanding customer behaviours, predicting future actions, and personalising marketing efforts. AI-driven behavioural analysis enables the segmentation of audiences based on intricate behavioural patterns, allowing for highly targeted marketing strategies.

At Teylu and Partners, we employ cutting-edge AI tools alongside traditional analytics to capture and analyse customer interactions across various touchpoints. This comprehensive approach not only enhances customer experience but also drives higher conversion rates and fosters long-term loyalty. By leveraging behavioural analysis, we empower your business to make data-driven decisions that significantly boost marketing effectiveness and ROI.

Competitor Benchmarking

Competitor benchmarking in marketing is crucial for understanding your market position and identifying opportunities for growth. At Teylu and Partners, we offer comprehensive competitor benchmarking services that provide in-depth insights into your competitors' strategies, strengths, and weaknesses. Our team analyses various marketing channels, including SEO, PPC, social media, and content marketing, to benchmark your performance against top industry players. By leveraging advanced tools and data analytics, we identify key differentiators and areas for improvement, helping you stay ahead of the competition. Our competitor benchmarking services are tailored to your specific industry, ensuring relevant and actionable insights that drive your marketing strategy and enhance your overall business performance.

Segmentation & Targeting

Segmentation and targeting are fundamental components of an effective marketing strategy, enabling businesses to tailor their messages to specific audience segments. At Teylu and Partners, we offer specialised segmentation and targeting services designed to maximise your marketing impact. Our team uses advanced data analytics and customer insights to identify distinct audience segments based on demographics, behaviours, and preferences. By implementing precise targeting strategies, we ensure your marketing campaigns resonate with the right audience at the right time. Whether it's through personalised email marketing, targeted social media advertising, or customised content, our segmentation and targeting services help you achieve higher engagement rates, improved conversion rates, and ultimately, greater ROI. Tailored to various industry sectors, our approach ensures your brand message reaches its most relevant audience, driving sustainable business growth.

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Marketing Services

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Digital Strategy Case Studies

We deliver results

Increasing Customers

147% increase in conversions within the first month of the project. Generated 42% increase in checkout traffic.

We supported Urban Baristas with the launch of their Ecommerce store and subscription model. We delivered campaigns that engaged physical retail customers and engaged them online to drive both in-store and direct sales online.

Investment Planning

Increased revenue from £9K to £22K per month in 90-days. Digital transformation delivered 40% global delivery timeline.

We worked with Evellier to re-shape their marketing approach for a global ecommerce marketplace selling boutique lingerie. The project saw us research, test and implement a digital strategy. We then used the results from that test project to build an investor pitch working with PKF to orchestrate a sale.

Ecommerce & Listings

Took revenue from £80K to £173K annually online within 12 months

We worked with Fresh Coffee Shop to implement a D2C function and subscription sales through their own website, drove traffic to their Amazon store and worked with them on B2B targeting and wholesale projects.

We do
everything
with you

5+ years of excellence

4.8 out of 5 review score

87% retention rate

74 NPS score

£573K+ of client savings

Flexi expertise reduces capitol outlay

20% avg. discount on software

AI powered optimisation across all projects

£19m+ in client revenue

36% avg. increase in web traffic

18% avg. increase in ad spend ROI

300K+ leads generated for clients

Highly rated by our clients

20+ experts available on all accounts

Free reporting and advanced tracking

Latest technology at competitive rates

See how we'd help your business grow

Client Testimonials

Teylu should be called 1050 megabytes because they go above and beyond the gig! We were stuck in a very difficult situation when we found Teylu. We lacked the technical know-how to overcome the barriers that had been left by our previous agency. Teylu was able to pick up where we left off and, in no time, issues that had taken months to resolve had been fully comprehended by Imran, Sam, and the Teylu team and tackled swiftly and effectively. Our platform now functions better than ever. With Teylu, you can expect clear communication and reliable implementation every time. Thanks again Teylu!

Isaac Murray

Community Manager, The Sustainability Toolbox

Teylu has taken our E-commerce platform and not only considerably boosted our item sales but have also helped to scale up our email platform, social and customer interaction. Teylu’s senior team consistently worked one to one with me and other team members going beyond the call of duty to help us understand areas within our business we lacked knowledge of, we now feel confident going forwards in these areas alone.

Braden Rixon

Ecommerce Marketing Manager, Urban Baristas

We'd worked with lots of agencies in the past, but none got us, and our business aims. Teylu brought together an all-star team to act as our marketing outfit across our flagship brands and quickly started delivering. They're an efficient team focused on results. Would recommend, and have.

Steve Phelps

Owner, Fresh Coffee Shop Ltd

The training the Teylu team gave us, and the efficient way they then used the budget we gave them to deliver paid marketing across Google Ads and Meta Suite against KPIs was truly fantastic, it gave us more budget to deploy in other areas.

Emily Caroe

Marketing Director, 11th Hour Racing Team

Customer & Audience Research

Understand Your Customers to Build a Winning Marketing Strategy

Comprehensive Customer Research for Strategic Marketing

Unlock Insights and Drive Success with Comprehensive Customer Research

Customer Research Process

Elements of Our Customer Research Service

Create the Best Marketing Strategy with Us

See how we'd help your business grow

Customer Research Services

Deep Dive Surveys

Behavioural Analysis

Competitor Benchmarking

Segmentation & Targeting

Prefer to talk, let's chat!

Marketing Services

PPC

Social Media Advertising

Email Marketing

Influencer Marketing

Full Service Outsourcing

Analytics & Business Intelligence

Ecommerce Store Marketing