Revenue generated for clients: £19,317,401 £19,317,591 £19,317,712 £19,317,905 £19,318,003 £19,318,114 £19,318,169 £19,318,231 £19,318,397 £19,318,452 £19,318,689 £19,318,789 £19,318,846 £19,318,931 £19,319,112 £19,319,279 £19,319,477 £19,319,662 £19,319,932 £19,320,074 £19,320,315 £19,320,543 £19,320,707 £19,320,974 £19,321,211 £19,321,336 £19,321,460 £19,321,627 £19,321,788 £19,321,967 £19,322,173 £19,322,433 £19,322,662 £19,322,953 £19,323,244 £19,323,528 £19,323,809 £19,323,963 £19,324,129 £19,324,274 £19,324,530 £19,324,722 £19,324,937 £19,325,078 £19,325,295 £19,325,453 £19,325,741 £19,325,929 £19,326,063 £19,326,240 £19,326,366 £19,326,589 £19,326,852 £19,326,954 £19,327,094 £19,327,388 £19,327,601 £19,327,730 £19,327,851 £19,328,065 £19,328,211 £19,328,471 £19,328,671 £19,328,829 £19,329,058 £19,329,290 £19,329,522 £19,329,741 £19,330,017 £19,330,201 £19,330,324 £19,330,567 £19,330,783 £19,330,983 £19,331,235 £19,331,527 £19,331,809 £19,331,909 £19,332,143 £19,332,431 £19,332,591 £19,332,771 £19,333,038 £19,333,303 £19,333,538 £19,333,705 £19,333,929 £19,334,179 £19,334,416 £19,334,636 £19,334,771 £19,334,965 £19,335,177 £19,335,289 £19,335,528 £19,335,775 £19,335,911 £19,336,097 £19,336,279 £19,336,468 £19,336,681 £19,336,789 £19,336,906 £19,337,151 £19,337,386 £19,337,656 £19,337,841 £19,338,072 £19,338,353 £19,338,461 £19,338,573 £19,338,737 £19,338,907 £19,339,053 £19,339,182 £19,339,400 £19,339,626 £19,339,893

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Evellier

Marketing & Investment Preperation

Evellier was a global Ecommerce marketplace for boutique lingerie producers. Whether it be a hand woven lace boutqiue in Italy or a silk gown producer in Japan, Evellier made high quality, unique lingerie available to anyone in the world. The business has now been sold and liquidated into another brand. 

Client: Evellelier
Sector: Retail / Ecommerce
Services: PPC, Social Media Posting and Advertising, Email Marketing and Automation, Digital Transformation, Ecommerce Store Development and Optimisation, SEO, UX Analysis, Financial Analysis, Investor Deck Creation, Preporation for Sale/Investment

Results

Improved shipping timeline by 40% globally to improve reviews

Increased revenue from £9K to £22K per month in 90-days

Re-designed and tested the business marketing and brand strategy

"The Teylu team demonstrated extensive experience within the retail space when we first started working with them. As the founder of the business I was personally excited to welcome them to help us scale the revenue from our ecommerce marketplace. They became a sudo Marketing Director for us, instrumental in building a pitch for investment that resulted in us proving growth capability to sell the business. It was easy, and that hadn't been my experience before working with agencies on these types of projects."

Katy, Founder, Evellier

Our Task

Evellier had been running since 2014 bringing high-end lingerie and intimate wear to customers in Australia and America through an e-Commerce website. Their founder Katy wanted to create a global marketplace for lingerie, swimwear, and clothing in the style of Self-fridges, focused entirely on more boutique and hard to find brands. Having strong connections in the fashion world, the business had been growing steadily, but needed supercharging to achieve a strong profit margin. To do this, the brand needed direction, re-shaping, and a new approach to marketing to consumers as well as potential sellers on the marketplace.

The primary aim of our work was to rebuild the business offering from a product, operation and market perspective and create a new brand strategy to communicate with consumers and brands in the USA, UK, and Australia.

The secondary aim was to increase the exposure of the brand, drive conversions online, improve the marketing systems in place supported by content creation that communicated the values of their brands.

"Our project with Evellier was extremely exciting. Evellier had been running for several years with all the hard graft already in place to create logistics networks and onboard brands to the marketplace. Our job was to go through it with a fine toothcomb and indentify the areas where we could increase profits, improve customers exeperience and present the brand for investment with proven tests of the marketing plan. We worked with the team on every part of the business to improve fulfillment times, improve marketing returns and optimise the website. With all this we improved the revenue enough and worked with PKF Finance in Australia to position the business for sale, supporting in the design and presentation of the business for sale succesfully."

Sam, Founder, Teylu and Partners

Our Solution

Evellier had incredibly high-quality products on its website, it was simply struggling to take on new sellers in the marketplace and convert customers due to a low turnover in stock. Another challenge was that Evellier had started as a business focused on giving women over 45 the confidence to invest, enjoy and be proud of dressing well in the bedroom for themselves.

This all limited the customer opportunity as we immediately had less customers. We re-aligned the brand position to bring a positive message to more women. We focused on the confidence messaging tailored for different global regions and developed the businesses all-inclusive brand position for different cultures.

Over a period of 5-months we worked with Evellier to improve any operational activity that impacted the customer experience and developed a full-service marketing campaign creating content, copy, website development, email, and brand guidelines. We then deployed all the changes and by the end of the project saw massive improvements in revenue opportunity with a 60% increase in trackable purchase actions.

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