Revenue generated for clients: £19,317,401 £19,317,591 £19,317,712 £19,317,905 £19,318,003 £19,318,114 £19,318,169 £19,318,231 £19,318,397 £19,318,452 £19,318,689 £19,318,789 £19,318,846 £19,318,931 £19,319,112 £19,319,279 £19,319,477 £19,319,662 £19,319,932 £19,320,074 £19,320,315 £19,320,543 £19,320,707 £19,320,974 £19,321,211 £19,321,336 £19,321,460 £19,321,627 £19,321,788 £19,321,967 £19,322,173 £19,322,433 £19,322,662 £19,322,953 £19,323,244 £19,323,528 £19,323,809 £19,323,963 £19,324,129 £19,324,274 £19,324,530 £19,324,722 £19,324,937 £19,325,078 £19,325,295 £19,325,453 £19,325,741 £19,325,929 £19,326,063 £19,326,240 £19,326,366 £19,326,589 £19,326,852 £19,326,954 £19,327,094 £19,327,388 £19,327,601 £19,327,730 £19,327,851 £19,328,065 £19,328,211 £19,328,471 £19,328,671 £19,328,829 £19,329,058 £19,329,290 £19,329,522 £19,329,741 £19,330,017 £19,330,201 £19,330,324 £19,330,567 £19,330,783 £19,330,983 £19,331,235 £19,331,527 £19,331,809 £19,331,909 £19,332,143 £19,332,431 £19,332,591 £19,332,771 £19,333,038 £19,333,303 £19,333,538 £19,333,705 £19,333,929 £19,334,179 £19,334,416 £19,334,636 £19,334,771 £19,334,965 £19,335,177 £19,335,289 £19,335,528 £19,335,775 £19,335,911 £19,336,097 £19,336,279 £19,336,468 £19,336,681 £19,336,789 £19,336,906 £19,337,151 £19,337,386 £19,337,656 £19,337,841 £19,338,072 £19,338,353 £19,338,461 £19,338,573 £19,338,737 £19,338,907 £19,339,053 £19,339,182 £19,339,400 £19,339,626 £19,339,893

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How to Invest in Marketing for Your Online Business When the Economy is in the Toilet

In times of economic uncertainty, businesses face tighter budgets and the pressure to justify every expense. However, slashing your marketing budget can do more harm than good. Here are five strategies to optimize your digital marketing efforts and grow your SME business even when the economy is down.

1. Do Not Cut Your Budget Immediately

Cutting your marketing budget might seem like an immediate solution to save money, but it can severely impact your brand’s visibility and customer retention. Maintaining or even increasing your marketing efforts during a recession can help you capture market share while competitors retreat. Research has shown that businesses maintaining their marketing spend during a downturn recover faster and achieve greater long-term growth.

Three Reasons:

  • Visibility: Reducing your presence means customers may forget about you, and your competitors can take your place​.
  • Market Share: Companies that continue to invest in marketing during recessions often emerge stronger, gaining market share as competitors cut back​​.
  • Customer Trust: Consistency in marketing reassures customers that your business is stable and reliable​.

2. Audit and Analyse Data More Than Ever

Now is the time to dig deep into your marketing data to understand what has worked and what hasn’t. This helps you allocate your budget more effectively.

Three Reasons:

  • Identify Successful Campaigns: Knowing which campaigns performed well allows you to focus your resources on what works best​.
  • Optimize Spend: Analyzing data helps in eliminating wasteful spend and improving the efficiency of your marketing budget​.
  • Refine Strategies: Continuous auditing helps you stay agile and adapt strategies based on real-time performance data​.

3. Get in Front of Your Past Leads and Customers

Your existing customers and past leads are more likely to convert than new prospects. Re-engage them with targeted campaigns to remind them of your value.

Three Reasons:

  • Higher Conversion Rates: Existing customers have already shown interest in your product or service, making them easier to convert​​.
  • Cost-Effective: Marketing to past leads and customers is often cheaper than acquiring new ones​ ​.
  • Strengthen Relationships: Regular engagement shows customers you value them, which can lead to increased loyalty and repeat business​​.

4. Gather More User Reviews and Testimonials

Social proof is crucial during tough times. Collecting and showcasing reviews and testimonials can persuade hesitant customers to choose your business over competitors.

Three Reasons:

  • Build Trust: Reviews and testimonials serve as endorsements from satisfied customers, building trust among potential buyers.
  • Increase Credibility: Positive feedback highlights the reliability and quality of your products or services​.
  • Enhance SEO: Reviews contribute to fresh content on your site, improving your search engine rankings and visibility​.

5. Remain Consistent and Don’t Rebrand

Consistency is key in maintaining customer trust. Avoid major changes to your brand or market position during a recession.

Three Reasons:

  • Brand Stability: Frequent changes can confuse customers and erode brand loyalty​.
  • Cost Efficiency: Rebranding involves significant costs which might not be justified during tough economic times​.
  • Customer Confidence: Consistency in branding reassures customers about your business’s stability and reliability.


Investing in marketing during an economic downturn is not just about survival but also about positioning your business for future growth. By being strategic and consistent, you can navigate through tough times and come out stronger. Teylu and Partners have extensive experience in optimizing digital marketing strategies, and we’re here to help you make the most of your budget to achieve your business goals.

For personalised advice and support, contact Teylu and Partners today. Let’s weather this storm together and emerge stronger on the other side.

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