Revenue generated for clients: £19,317,401 £19,317,591 £19,317,712 £19,317,905 £19,318,003 £19,318,114 £19,318,169 £19,318,231 £19,318,397 £19,318,452 £19,318,689 £19,318,789 £19,318,846 £19,318,931 £19,319,112 £19,319,279 £19,319,477 £19,319,662 £19,319,932 £19,320,074 £19,320,315 £19,320,543 £19,320,707 £19,320,974 £19,321,211 £19,321,336 £19,321,460 £19,321,627 £19,321,788 £19,321,967 £19,322,173 £19,322,433 £19,322,662 £19,322,953 £19,323,244 £19,323,528 £19,323,809 £19,323,963 £19,324,129 £19,324,274 £19,324,530 £19,324,722 £19,324,937 £19,325,078 £19,325,295 £19,325,453 £19,325,741 £19,325,929 £19,326,063 £19,326,240 £19,326,366 £19,326,589 £19,326,852 £19,326,954 £19,327,094 £19,327,388 £19,327,601 £19,327,730 £19,327,851 £19,328,065 £19,328,211 £19,328,471 £19,328,671 £19,328,829 £19,329,058 £19,329,290 £19,329,522 £19,329,741 £19,330,017 £19,330,201 £19,330,324 £19,330,567 £19,330,783 £19,330,983 £19,331,235 £19,331,527 £19,331,809 £19,331,909 £19,332,143 £19,332,431 £19,332,591 £19,332,771 £19,333,038 £19,333,303 £19,333,538 £19,333,705 £19,333,929 £19,334,179 £19,334,416 £19,334,636 £19,334,771 £19,334,965 £19,335,177 £19,335,289 £19,335,528 £19,335,775 £19,335,911 £19,336,097 £19,336,279 £19,336,468 £19,336,681 £19,336,789 £19,336,906 £19,337,151 £19,337,386 £19,337,656 £19,337,841 £19,338,072 £19,338,353 £19,338,461 £19,338,573 £19,338,737 £19,338,907 £19,339,053 £19,339,182 £19,339,400 £19,339,626 £19,339,893

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Je Joue

Training & Market Research

Sophisticated, elegantly naughty and sensual treat, Je Joue sex toys are the ultimate in quality. With beautifully crafted designs guided by expert insight and extensive research, our collection has been created to empower people to explore a new world of intimate – and infinite – possibilities. 

Client: Je Joue
Sector: Retail / Ecommerce
Website: jejoue.co.uk
Services: Digital Marketing Training, Market Analysis, Marketing Planning

Results

"The training the Teylu team gave us was incredibly helpful. They were happy to sign NDAs and look into quite a bit of data before we begun doing any form of training. This was the main difference for us compared to previous training experiences. What we recieved was training on analytics and Ecommerce optimisation tailored to insights from our own data. We could go away feeling like we'd had loads of ideas in relation to our own business and goals."

Marketing Manager, Je Joue

Analysis of 3-years of marketing activity to identify growth opportunities

Product line recommendations as a part of market research tied into training to improve marketing impact

Marketing strategy coaching and support delivered over three 1.5 hour sessions to impact ads, organic comms and UX

Our Task

Je Joue has been designing and crafting award-winning sex toys since 2005. Je Joue brought sex toys into the mainstream focused around education, exploration, design, and high-quality materials.

We were approached to work with the Je Joue team pro-bono to carry out an analyse of existing marketing activity and identify market opportunities in the future to potentially pivot the brand.

The primary aim was research and analysis. We worked with the Je Joue marketing team to look at the past 3-years marketing activity and identify points for growth and ways the brand could potentially pivot or grow its business from a market opportunity standpoint.

"The Je Joue brand was intriguing because they had revolutionised the sex toy market with high-quality award-winning design since 2005. Their design studio functionality allowed them the freedom to develop exciting new product lines and their ongoing D2C development selling online allowed us to research and develop very exciting ideas for them to implement if they wished as a part of our marketing research, marketing implementation and Ecommerce optimisation training"

Sam, Founder, Teylu and Partners

Our Solution

We explored all marketing revenue return data from 2017 to 2020 and created a projection with the team of potential revenue streams and market opportunities available to the business going forwards.

This covered everything from brand repositioning, suggested marketing strategies and product line recommendations.

This package of research allowed the team to get a detailed external perspective on potential routes forwards for the company and allowed them to easily implement the ideas into a wider business strategy if they wished.

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