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This is the Teylu Weekly Bulletin. Here is what you signed up for.
One marketing insight per week. No fluff, no filler, no sales pitch disguised as content.
Why we are launching a weekly bulletin and what you can expect from us every Tuesday.
You are busy. Every marketer I talk to has 14 browser tabs open and a strategy deck that has not been touched since Q1. So I will keep this short.
I run Teylu and Partners. We are a marketing agency that works with ecommerce brands and B2B companies. We have been doing this for a while, and along the way we have learned things that are useful. Frameworks we come back to. Mistakes we have watched clients make (and made ourselves). Tactical stuff that moves numbers.
The Teylu Weekly Bulletin is where I share that. One main insight per week, a couple of quick takes on what is happening in the industry, and occasionally a case study breakdown showing exactly what we did and what happened.
No gated content. No email wall before you can read an article. No download our free whitepaper energy. Just a weekly email that is worth the three minutes it takes to read.
The best clients we have ever worked with found us through our content. That is the selfish reason this exists. The unselfish reason is that good marketing advice should not be locked behind a retainer.
So here we are. Welcome to the Teylu Weekly Bulletin. Let us get into it.
Google AI Overviews are changing search visibility. If you are relying on position 1 to drive traffic, you need to rethink what ranking means in 2026. We are seeing clients shift focus to featured snippet optimisation and direct answer content structures. Worth auditing your top performing pages.
Klaviyo just shipped predictive analytics for flows. You can now trigger flow emails based on predicted next order date and churn risk. If you are running ecommerce email, this is significant. We are testing it with a few clients and will share what we find.
Growth hacking is still not a strategy. It is a collection of tactics looking for a problem to solve. Strategy comes first. Tactics serve the strategy. If someone tells you otherwise, they are selling you tactics.
The best clients we have ever worked with found us through our content.
