Our approach combines strategic media planning with hands-on campaign management. We start by understanding your business objectives and customer acquisition economics, then design channel strategies that balance efficiency with scale.
Daily optimisation - bid adjustments, audience refinements, creative testing - compounds small gains into significant performance improvements over time. We're obsessive about measurement, using proper attribution to understand what's actually driving results.
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We manage search campaigns that capture high-intent customers actively looking for what you offer. From keyword strategy through to ad copy and landing page optimisation, we maximise the efficiency of every click.
What's delivered:
We build and manage social advertising campaigns that reach your ideal customers where they spend their time. Each platform requires different creative approaches and targeting strategies - we optimise for the unique dynamics of each.
What's delivered:
We use programmatic technology to place display and video ads across thousands of sites and apps, reaching your audience at scale while maintaining targeting precision. Real-time bidding enables efficient spend allocation based on actual performance.
What's delivered:
For ecommerce businesses, we optimise product feeds and shopping campaigns to maximise visibility and conversion. Feed quality directly impacts performance - we ensure your products appear for the right searches with compelling information.
What's delivered:
Our Conversion Rate Optimisation team protects every pound paid media drives. When the ad is right but the page is wrong, CRO is where the return lives.
We build measurement frameworks that reveal true campaign performance, accounting for cross-channel interactions and assisted conversions. Proper attribution enables confident budget allocation and accurate ROI reporting.
What's delivered:
Performance marketing only outperforms when the strategy behind it is worth the spend. A channel plan is not a strategy. A ROAS target is not a strategy. A performance marketing strategy is the commercial case for every pound: who we are buying attention from, at what efficiency, against which stage of the funnel, and with what expected contribution to revenue or pipeline.
We build performance marketing strategies that balance efficiency with scale. Always on activity protects the baseline. Burst activity opens new audiences. Test and learn programmes find the next channel, creative or audience before the current one saturates. The outcome is a paid media operation that compounds, rather than one that plateaus.
What's delivered:
As a PPC agency London and international brands trust, Teylu runs paid search across Google Ads and Microsoft Advertising with the operational rigour enterprise clients expect and the speed independent brands need. We start from the unit economics, not the campaign type.
Our senior led team have run PPC for brands from Levi's and Coca Cola through to challenger ecommerce names like Blake Mill, where paid search generated £203K of attributed revenue at 15.3:1 ROI while paid search sessions grew over 100%. The structure was the same one we apply to any PPC client: Shopping, Search and Performance Max campaigns rebuilt around purchase value, not click volume.
What's delivered:
Teylu runs pay per click marketing for brands across Bristol, London and the rest of the UK from a remote first operating model. That means senior talent is matched to your account, not matched to the hour drive from an office. It is how we have run PPC for brands across sustainable fashion, FMCG, B2B industrial, food homewares and landscape architecture without geography constraining the work.
For Bristol and South West brands, the same discipline applies as for London clients. Left Field Kombucha, a craft FMCG brand, delivered 350% plus blended ROI across Google PPC, Meta and email, with Google Ads consistently outperforming Meta once the data proved it. That willingness to let performance, not assumption, drive budget is what pay per click marketing Bristol and London brands keep coming back to.
What's delivered:
Ecommerce paid media only works when it compounds. Acquisition, retention, AOV and LTV all have to move in the same direction. We run ecommerce paid media for DTC brands that need efficient first order acquisition and a retention engine that makes the second and third orders more profitable than the first.
For Swole Panda, a sustainable fashion brand, we delivered a 22% conversion rate increase and 18% reduction in cost per conversion across Meta and Google through a combined paid media and CRO audit. For Babadoh, a homewares brand, an integrated CRO, email and PPC programme reversed a two year conversion decline: first time customer conversion rate climbed 89% and overall marketing conversion rate rose from 1.37% to 4.1%. Paid media plus CRO plus email is the trio that actually moves the number.
What's delivered:
B2B performance marketing is a different sport. Sales cycles are longer, buying groups are larger, and the metric on the board is qualified pipeline, not last click conversions. We run B2B paid media that earns the shortlist first, then converts only where the commercial fit is real.
For All Urban, a landscape architecture firm whose organic traffic had collapsed, a combined SEO and PPC recovery generated £108K of pipeline value from 24 new leads in the first phase, alongside a 92% increase in organic search traffic in three months. For HMS Networks in industrial automation, protocol specific B2B paid media across seven localised markets delivered 3,000 sales opportunities in 90 days and cut cost per lead by 73%. B2B performance marketing, done properly, looks like revenue.
What's delivered:
Creative carries the majority of the performance lift, and the landing experience carries most of the rest. No bid strategy can save a weak ad or a slow product page. We brief, produce and iterate creative specifically for performance, and pair it with landing and checkout experiences that convert at the rate your media plan assumes.
Our Creative Advertising studio at Teylu Studio produces the static, video and UGC assets your accounts need to keep feeding the algorithm. Our CRO team closes the gap on the page. The Blake Mill programme is a case in point: creative refreshed across static, carousel and video formats, paid social sessions up 223%, conversion rate up 63% over the prior 24 month baseline. Performance marketing and creative performance are the same discipline.
What's delivered:
Our Creative Advertising studio produces the static, video and UGC assets paid social algorithms need to keep learning and scaling.
Performance marketing is a numbers game. It is also a judgement game. The best returns come from a partner who can run the accounts day to day, read the numbers at strategic distance, and hold the line on commercial discipline when platforms lobby for budget. That is the operating model Teylu has run since 2017.
Our senior led team apply enterprise grade thinking to independent budgets. The PPC manager on your account has a decade or more of experience across Ogilvy, BBDO, Grey, Wild Card and the client side of brands from Red Bull to GoPro, Audi to Seasalt Clothing. The difference shows up in how decisions are made, not just in how spreadsheets are built. Every bid, every test, every creative round is weighed against contribution to revenue, not vanity clicks.
That discipline is why we have supported £31M in tracked revenue growth, held a 3.2 year average client partnership, and delivered performance marketing for brands across DTC, FMCG, industrial B2B and international markets in 48 countries.
Challenger ecommerce brands compete against incumbents with larger budgets and deeper retention pools. Paid media has to do more with less. We build programmes that scale without blowing up CAC, balancing efficient prospecting with compound retention.
For Blake Mill, integrated paid media with CRO, email and SEO returned 17:1 across the programme: £972K of attributed revenue from £97K of investment, sustained through a 75% advertising budget cut. That is what performance marketing looks like when it is architected, not assembled.
FMCG and food and drink brands live between retail listings, DTC subscription and category wars. Paid media has to support trial, build brand salience and protect margin, often simultaneously. We plan against all three, with discipline on the channel mix.
For Left Field Kombucha, a craft kombucha brand, we delivered 350% plus blended ROI across Google PPC, Meta and email by letting performance data reallocate budget. Google Ads consistently outperformed Meta for acquisition in that category. Email automation layered in 9:1 returns on top. Data over assumption, every time.
B2B and B2G paid media rewards patience and precision. We design programmes that educate the long research stage, surface intent at the right moment, and hand sales teams pipeline that actually converts. No vanity MQLs.
For All Urban, paid media and SEO recovery delivered £108K in early pipeline value from 24 new leads and a 92% lift in organic traffic. For HMS Networks, seven localised markets generated 3,000 qualified sales opportunities in 90 days at 73% lower cost per lead. Same model. Different sectors.
International performance marketing rewards the brands that treat every market as its own commercial problem. Audiences, platforms, creative, regulation and buying behaviour all change. We plan and run paid media across UK, EMEA and USA markets with the level of localisation the numbers actually deserve.
Teylu has operated internationally since 2017 and delivered marketing across 48 countries. That includes multi market B2B paid media for industrial technology brands, DTC paid media for UK heritage brands scaling into USA and Europe, and localised creative production through our creative studio. Global thinking, local execution.
Our Marketing Automation team extends paid media spend into lifecycle email and SMS, multiplying LTV without buying another click.
Performance marketing is measured one way. Did the number move. Across ecommerce, FMCG, B2B industrial and international programmes, this is what Teylu clients see on the board.
17:1. The blended marketing ROI delivered for Blake Mill across paid search, paid social, email, CRO and SEO, sustained through a 75% advertising budget cut. £972K of attributed revenue from £97K of spend.
350% plus. The blended ROI delivered for Left Field Kombucha, with Google PPC leading and email compounding at 9:1.
89%. The first time customer conversion rate uplift delivered for Babadoh, reversing a two year decline through integrated CRO, email and PPC.
22% conversion increase and 18% lower cost per conversion. The result delivered for Swole Panda through a combined paid media and CRO audit.
£108K of pipeline from 24 leads and 92% organic lift. The result delivered for All Urban through SEO recovery and targeted PPC.
£37K recovered revenue plus £90K at 9:1 paid media ROAS. The result delivered for MuckyNutz through full funnel audit, SEO and paid media.
Different sectors. Different audiences. Same model. Paid media that proves its worth.
If your paid media is spending against unclear outcomes, or scaling without the returns to match, we should talk. Teylu embeds as your performance marketing partner, bringing the senior thinking, operational rigour and commercial measurement that separates paid media you can defend from paid media you cannot.
No junior account layer. No black box dashboards. No hidden overheads paying for someone else's office. Just the sharpest minds in PPC, paid social, programmatic and performance creative applied to your commercial model, delivered with the speed and personal attention only a remote first, senior led agency can offer.
Our Marketing Director Consultancy embeds senior paid media leadership inside your business for the periods you need it most.
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