B2B lead generation programme

Stop paying for clicks. Start building pipeline.

Most B2B marketing optimises for clicks. We optimise for pipeline. Senior led strategy, integrated paid media, SEO, content and ABM, built as one programme so every pound you invest compounds into qualified revenue conversations.

Book a strategy call See the programme

Senior ledNo juniors on your business

UK, EMEA, USARegional programme coverage

Six month engagementsBuilt to compound, not to sprint

01 · The diagnosis

The problem with most B2B lead generation

B2B buyers are doing 70 per cent of their decision making before they ever talk to sales. Most agencies are still optimising for clicks, MQLs and form fills that never convert to revenue. That is not a media problem. It is a positioning, sequencing and measurement problem.

The channel works. The brief does not. Fix the brief and the channel earns its keep.

Rise in cost per qualified lead across LinkedIn and Google in the last 24 months.

70%

Of the buying committee you need to influence is invisible to your current reporting.

<2%

Of form fills from ungated content ever convert to pipeline.

6 to 18

Months of category education needed before a buyer will book a sales call.

02 · The programme

How we build pipeline that compounds

Four pillars, run as one programme. Shared targets. Shared measurement. One senior owner across the whole pipeline, not four separate agencies chasing their own metric.

Pillar 01

ICP and offer strategy

We sharpen who you sell to, what you sell them and why now. Buyer committee research, message testing and offer design that makes sales cycles shorter and win rates higher.

Buyer researchMessage testingOffer design

Pillar 02

Integrated demand

Paid media on LinkedIn and Google, SEO and content, ABM and outbound, lifecycle email. Run as one programme with shared targets, not siloed channels chasing vanity metrics.

LinkedIn and GoogleSEO and contentABM and outboundLifecycle email

Pillar 03

Conversion and CRM

Landing page experimentation, form and funnel optimisation, HubSpot and Salesforce workflow design, lead scoring and sales enablement so every opportunity your marketing creates converts further, faster.

CROHubSpotSalesforceLead scoring

Pillar 04

Marketing Director partnership

Embedded senior leadership inside your team. Quarterly planning, performance reviews, board reporting and buyer journey governance so marketing earns a seat at the revenue table.

Quarterly planningBoard reportingRevenue governance

03 · The timeline

Six months to compounding pipeline

Four phases across a six month engagement. Each phase has a defined outcome. By month six, unit economics move. By month nine, the board stops asking what marketing does.

Weeks 1 to 4

Phase 01

Diagnose

ICP and buyer committee research
Data and funnel audit
Message testing
CRM hygiene audit
Pipeline benchmark

Weeks 5 to 8

Phase 02

Design

Positioning and offer design
Content architecture
Channel and budget plan
Measurement framework
Sales and marketing SLA

Weeks 9 to 16

Phase 03

Deploy

Paid and ABM launch
Always on content engine
Experimentation programme
Sales enablement build

Weeks 17 to 24

Phase 04

Compound

Cost per opportunity down
Pipeline created up
Sales cycle length down
Quarterly board report

05 · The engagement

Built for six month partnerships, not short sprints

Three engagement shapes. Pick the one that fits where you are. Each ladders up when the work justifies it.

Shape 01

Strategy and roadmap

From £5,000per month

For brands that need a senior diagnosis before spending on media.

Buyer committee research and ICP
Positioning and offer design
Channel and measurement plan
Quarterly review cadence

Book a strategy call

Shape 02

Integrated demand programme

From £12,000per month

For brands ready to move from siloed channels to one compounding programme.

Everything in Strategy and roadmap
Paid, SEO, content, ABM, lifecycle
CRO and CRM workflow build
Monthly pipeline and cost reporting

Book a strategy call

Shape 03

Embedded Marketing Director

From £20,000per month

For brands that need senior marketing leadership without the headcount.

Everything in Integrated demand
Embedded Marketing Director
Board reporting and governance
Sales and marketing SLA ownership

Book a strategy call

All engagements are six month minimums. Media, tooling and production costs are transparent and ring fenced.

Client testimonials

Teylu; pronounced Tay-loo, means ‘family’ in Celtic. We treat every partner like family.

“Complete dedication to our brand mission by Teylu. They worked within our limitations and made our marketing profitable on first purchase.”

Ken Price

CEO, Blake Mill Menswear

“Teylu delivered rapid activation, delivered immediate sales uplift. Assisted in delivering a business exit and increased valuation.”

Katie Dixon

Founder, Evellier Luxury Intimates

“Will and have recommended Teylu. They delivered full ‘plug and play’ marketing delivery across all our brands.”

Steve Phelps

Founder, Fresh Coffee Shop

“Its a pleasure to work with the whole Teylu team. They delivered our exact brief quickly to great effect. What more can you ask for?”

Sophie Fresson

Head of Digital, Oceana UK

A word from our Founder

“After a decade working with internationally known agencies with more than a hundred brand projects under my belt, I knew the large scale agency model was challenged in today's market. Too much overhead. Too many layers. Too little accountability in many cases. Teylu exists to prove there's another way: senior strategists who stay, technology that earns its place, and marketing that compounds return over time. We built this agency for clients who'd rather have a partner than a vendor.”

Sam Shrimpton

Founder & Managing Director

FAQ

How quickly will we see pipeline?

Six months is the minimum honest answer. First proof points typically land around week twelve as the diagnose and design work feeds into deployed campaigns. By month six, unit economics move. What you buy in month one is the work that makes months four, five and six compound.

How do you work alongside our existing marketing team?

An embedded Marketing Director sits across your team, and a delivery pod runs alongside. Your team keeps ownership of internal channels and brand. We own programme design, media, ABM and measurement, and we build skills in your team as we go so the work outlasts the engagement.

What channels and platforms do you run?

LinkedIn and Google for paid. HubSpot, Salesforce, Pardot and Marketo for CRM and automation. 6sense for intent and account signal. Clay for enrichment and outbound orchestration. Platform choice is secondary to the plan; we match the stack to the programme, not the programme to the stack.

Do you work with our sales team or just marketing?

Both. A sales and marketing service level agreement is a phase two output. Lead definitions, response times, handover cadence and feedback loops are written down and reviewed monthly. Sales enablement assets, call frameworks and objection libraries are built into the programme from week one of deploy.

How do you report on what metrics matter?

Pipeline created. Cost per opportunity. Sales cycle length. Revenue influenced. MQLs and form fills are early warning indicators, not success metrics. Monthly pipeline review with your revenue leaders, quarterly board report with the commercial narrative the board actually wants to read.

How quickly can we start?

Two week kick off window from signed statement of work. Diagnosis starts in week one. Most clients go from first call to first workshop inside three weeks. Slots are gated by senior capacity; we would rather delay a start than staff it with the wrong team.

Stop paying for clicks. Start building pipeline.

The problem with most B2B lead generation