Growth Marketing

Creative & Advertising

Our creative development process starts with strategy, not execution. We immerse ourselves in customer research, brand positioning, and campaign objectives before developing concepts.

Creative is then produced with specific channels and formats in mind - what works on TikTok differs from LinkedIn or display. Continuous testing validates and refines creative performance, building a library of proven assets while discovering new winners.

Campaign Concept Development

We develop campaign concepts that connect brand strategy to creative execution. Strong concepts provide a compelling central idea that translates across channels and formats while remaining fresh through multiple executions.

What's delivered:

  • Creative brief development
  • Concept ideation and development
  • Concept testing and validation
  • Campaign architecture and rollout planning
  • Messaging and visual direction
Video Production & Motion Graphics

We produce video content optimised for digital advertising — from short-form social videos to longer brand films. Motion graphics and animation extend production value and enable rapid creative iteration.

What's delivered:

  • Video strategy and format planning
  • Script and storyboard development
  • Production and post-production
  • Motion graphics and animation
  • Platform-specific versioning and optimisation
Display & Social Creative

We create static and animated assets optimised for display advertising and social platforms. Each platform has unique creative requirements - we design specifically for where ads will appear.

What's delivered:

  • Display banner design (all standard sizes)
  • Social media ad creative
  • Carousel and collection ads
  • Animated and HTML5 banners
  • Dynamic creative templates
Copywriting & Messaging

We write advertising copy that captures attention and drives action. From headlines and taglines to long-form sales copy, every word is crafted to communicate value and motivate response

What's delivered:

  • Headline and tagline development
  • Ad copy across formats and platforms
  • Landing page and sales copy
  • Email and CRM messaging
  • A/B test variant copy
Creative Testing & Iteration

We continuously test creative elements to improve performance over time. Systematic testing reveals what resonates with your audience, building a portfolio of proven assets and insights.

What's delivered:

  • Creative testing framework design
  • Variant development for testing
  • Performance analysis and insights
  • Winner identification and scaling
  • Creative refresh and fatigue management
“Its a pleasure to work with the whole Teylu team. They delivered our exact brief quickly to great effect. What more can you ask for!”
Sophie Fresson
Head of Digital, Oceana UK

Reach out and let’s do something remarkable together.

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