FAQs | Marketing Agency Questions Answered

Getting Started

What types of businesses does Teylu work with?

We work best with growth companies and established businesses undergoing transformation, typically with annual revenues between £2 million and £50 million. Our clients are often too sophisticated for digital only agencies but too agile for the bureaucracy of holding company networks. They need both brand building and performance marketing, and value long term partnerships over transactional project work.

What budget do we need to work with Teylu?

Effective performance marketing typically requires minimum £5,000 to £10,000 monthly media spend to generate statistically significant data for optimisation. For strategic engagements, investment varies based on scope and complexity. We are transparent about budget requirements during initial conversations and will tell you honestly if your investment level is not yet right for the outcomes you want to achieve.

Where is Teylu based and do you work with international clients?

We are a UK registered company operating globally. Our remote first structure means we work with clients across the UK, Europe, Middle East, Africa, and North America. We have delivered campaigns in over 48 countries and have experience navigating international market entry, multi region campaign delivery, and cross border ecommerce expansion.

How long are typical client engagements with Teylu?

Our average client partnership lasts over three years, which reflects our focus on long term value creation rather than short term projects. Most engagements run between 12 and 36 months, long enough for genuine strategic impact but flexible enough to adapt as your business evolves. We build partnerships, not dependencies.

How do we start a conversation with Teylu?

The best first step is to email our new business team at nb@teyluandpartners.com or complete the contact form on our website. We will arrange an initial conversation to understand your business, challenges, and objectives. There is no obligation and no hard sell. If we are not the right fit, we will tell you honestly and point you in a better direction.

Our Team, Pricing and Payment

Who actually does the work at Teylu?

Our delivery model combines three complementary elements. We have a core team of employed specialists who lead strategy, primary delivery and client relationships. We work with contracted experts via long term service agreements who join projects where specialist expertise is required. And our Teylu Studio team manages a broader creative collective of photographers, videographers, designers, and production talent for advertising and campaign delivery. This structure keeps our services cost effective and agile while ensuring every piece of work is delivered by people with genuine, relevant experience rather than juniors learning on your budget.

Is Teylu expensive compared to other agencies?

We understand the assumption that enterprise level expertise must come with enterprise level pricing. In reality, our hourly rates sit between what you would pay a highly experienced freelancer and what an enterprise agency charges. The difference is that our team members are genuinely world class specialists with backgrounds at global agencies and major brands, presented at a boutique agency price point. Our remote first model eliminates the overheads that inflate fees at traditional agencies, meaning clients receive immense value without compromising on quality or seniority.

How does Teylu structure its payment terms and billing?

Our standard billing policy for retainer engagements is payment in advance on a monthly basis. This ensures clarity for both parties and allows us to allocate resources effectively from day one. For project based work, we offer tailored payment terms structured around key milestones and deliverables. We discuss payment structures during our initial conversations to find an arrangement that works for your business and cash flow requirements.

What makes Teylu different from other marketing agencies?

We combine enterprise grade strategic thinking with boutique agency attention and pricing. Our remote first model, established in 2017, means no expensive office overheads inflating your fees. Our team comes from global agencies and major brands but chooses to work in a more agile, partnership focused environment. We focus on enduring ROI that helps businesses win for years to come, not just this quarter.

What industries does Teylu have experience in?

Our client experience spans retail and ecommerce, consumer goods, technology and SaaS, professional services, automotive, sports and entertainment, food and beverage, and financial services. Our team have worked with brands including Levi's, HMS Networks, Coca Cola, Red Bull, GoPro, Audi, and Seasalt Clothing, demonstrating capability across both B2B and B2C sectors.

Services and Capabilities

What services does Teylu offer?

We operate across four service pillars. Foundational Marketing covers brand strategy, market intelligence, value proposition design, and strategic roadmapping. Growth Marketing includes performance marketing, conversion rate optimisation, creative advertising, and marketing automation. Innovative Marketing encompasses AI powered optimisation, predictive analytics, marketing technology consulting, and emerging channel testing. Marketing Training and Consultancy provides embedded marketing director services, team capability development, and knowledge transfer programmes.

Does Teylu specialise in B2B or B2C marketing?

We work across both B2B and B2C, with particular strength in ecommerce, retail, technology, and professional services. Our methodology applies regardless of audience type because we focus on fundamental principles of customer understanding, distinctive positioning, and measurable effectiveness. Many clients operate hybrid models selling direct to consumer alongside wholesale and marketplace channels.

Can Teylu help with brand strategy as well as performance marketing?

Yes, and we believe combining both is essential. Performance marketing without brand foundation delivers diminishing returns over time. Brand building without performance accountability wastes budget. Our integrated approach ensures campaigns build long term brand equity while hitting short term targets. We call this enduring ROI, focusing on results that compound over years rather than just this quarter.

Does Teylu offer marketing training and consultancy?

Yes. We believe the best partnerships create independence, not dependency. Our training and consultancy services develop your team's capabilities, embed senior expertise within your organisation, and transfer knowledge that compounds your marketing effectiveness long after our engagement ends. This includes our Teylu Master Class series and bespoke capability development programmes.

Can Teylu act as an outsourced marketing director?

Our marketing director consultancy service provides senior strategic leadership without the cost of a permanent hire. We embed within your business, providing the marketing management capacity you need without the overhead of permanent employment. This includes strategic planning, campaign oversight, budget management, and vendor coordination.

Performance, Creative and Technology

How does Teylu approach paid media and performance marketing?

Performance marketing at Teylu means advertising where you pay for specific results rather than impressions alone. We manage paid search, paid social, and programmatic campaigns across the likes of Google, Meta, LinkedIn, TikTok, and emerging platforms as well as broader display advertising and traditional advertising systems. Our approach combines strategic media planning with hands on daily optimisation. We obsess over measurement and attribution to understand what actually drives results, not just what looks good in platform reports.

What is conversion rate optimisation and why does it matter?

Conversion rate optimisation systematically improves the percentage of website visitors who take desired actions, whether purchases, enquiries, or sign ups. We use data analysis, user research, and rigorous A/B testing to identify friction points and validate improvements. Even small conversion gains multiply across all your traffic, making CRO one of the highest return marketing investments available.

What creative services does Teylu offer?

Through Teylu Studio, we deliver integrated creative and advertising campaigns across digital, social, print, and out of home formats. This includes campaign concept development, video production, motion graphics, photography, display and social creative, copywriting, and brand identity design. Our creative collective model means we match the right specialists to each brief rather than forcing work through a fixed internal team.

How does Teylu handle creative advertising production?

Our Teylu Studio team manages a curated creative collective of specialists including photographers, videographers, designers, animators, and production talent. This model means you get the right people for each brief rather than a fixed team trying to do everything. We deliver brand identity, campaign photography, content and documentary work, and integrated advertising across all formats. The crucial thing is that everyone is experienced working together, and nobody joins a client project until tested on Teylu’s own outputs to ensure high quality output and expertise.

What is Teylu's approach to AI and marketing technology?

We combine hands on knowledge of AI and predictive tools with experience building new products and entering new markets. Our Innovative Marketing services include AI powered optimisation, predictive analytics, marketing technology consulting, and emerging channel testing. We help clients gain competitive advantage through emerging technology before competitors catch on, avoiding the hype while capturing genuine value.

Results, Measurement and Delivery

How quickly will we see results from working with Teylu?

Performance marketing can deliver measurable results within two to four weeks. CRO programmes typically show significant improvements within two to three months of testing. Brand strategy work creates foundations that compound value over years. We set realistic expectations based on your starting point and objectives, and we never promise overnight transformations that are not achievable.

How does Teylu measure marketing effectiveness?

We build measurement frameworks that reveal true campaign performance, accounting for cross channel interactions and assisted conversions. Proper attribution enables confident budget allocation and accurate ROI reporting. We track revenue impact, customer acquisition costs, lifetime value, brand metrics, and market share, focusing on commercial outcomes rather than vanity metrics.

Does Teylu work with ecommerce businesses?

Ecommerce is one of our strongest sectors. We work with direct to consumer brands as well as businesses operating hybrid models across wholesale and marketplace channels. Our experience spans Shopify, WooCommerce, Magento, and enterprise platforms, covering everything from storefront optimisation and conversion rate improvement to full performance marketing programmes.

Does Teylu work with existing marketing technology stacks?

Yes. We are platform agnostic and work with whatever technology you already have in place. If improvements are needed, we recommend changes based on your requirements rather than our preferences. We have experience across major platforms including HubSpot, Salesforce, Klaviyo, Shopify, Magento, and all major advertising and analytics tools.

Does Teylu offer strategic planning and roadmapping?

Yes. Our strategic roadmapping service creates three to five year marketing plans that connect business objectives to marketing activities. This includes market opportunity assessment, competitive positioning, channel strategy, resource planning, and investment phasing. We build roadmaps that adapt as markets change rather than static documents that become obsolete.

Frequently Asked Questions

Answers to questions you should be asking before choosing a marketing agency

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