AI in Marketing: Avoiding the Hype While Capturing Genuine Value
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We publish what we learn. Lessons from live campaigns, shifts in the markets we operate in, research that shapes our recommendations, and excerpts from our training programmes that help teams sharpen their marketing impact. No gated content, no email walls, no fluff written for search engines. Just practical thinking from practitioners who do this work every day. Take what is useful. Apply it. And if you want to talk about how it applies to your business, we are always happy to have that conversation.
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