For D2C, ecommerce and FMCG brands on Shopify, WooCommerce and beyond

Fix your conversion rate before you spend another pound on paid media.

Paid media gets expensive when your store does not convert. We are the CRO agency that finds the revenue leak, plugs it, and then optimises the funnel that sits around it. Senior specialists, fixed fee audits, measurable uplift in two to three months.

Book your CRO audit conversation See the case studies

Audits from £4,000. Fixed fee. Fixed scope. Full revenue leak diagnostic in two to three weeks.

01 · The diagnosis

Paid media gets expensive when your store does not convert.

CPMs keep climbing. ROAS keeps slipping. The easy answer is to throw more at paid. The harder answer, the one that actually compounds, is to fix conversion at the source. Most brands avoid it because it feels opaque and expensive. It does not need to be.

Traffic is rented. Conversion is owned. Fix what you own first.

Rise in ecommerce customer acquisition cost across Meta and Google in the last 24 months.

<3%

Average D2C site conversion rate, meaning 97 out of every 100 visitors leave without buying.

68%

Of ecommerce carts abandoned at checkout, most of it recoverable with structured optimisation.

£1 in 4

Of paid media spend wasted on funnels that leak before the buy button.

02 · The programme

CRO first. Before we scale anything.

Four principles. Run as one programme. Senior specialists across the whole funnel, not a junior team chasing incremental nudges.

Pillar 01

The audit comes first

A fixed fee diagnosis before anything else. Two to three weeks, delivered as a report plus a live walk through with our senior specialists. You leave with a prioritised revenue leak map and a costed roadmap. If the answer is you do not need us yet, we say that.

Fixed feeRevenue leak mapCosted roadmap

Pillar 02

Data led, hypothesis driven

GA4, Hotjar, ecommerce analytics and a proprietary diagnostic framework to isolate where revenue is leaking. Every change we propose ties back to a measurable hypothesis. Every test is structured so the winning variant is clear.

GA4HotjarDiagnostic frameworkStructured testing

Pillar 03

Full funnel, not just checkout

PDPs, category pages, site search, cart, checkout, email automation and paid landing experiences. CRO that stops at the checkout misses most of the opportunity. We work the whole funnel and the paid media feeding it.

PDP and categoryCart and checkoutEmail automationPaid landing

Pillar 04

Measurable uplift in 90 days

We do not dress up incremental nudges as transformational work. If our audit identifies a £100,000 revenue recovery, that is the target we work to. Our average client sees measurable conversion uplift within ninety days of programme kick off.

Named targets90 day upliftCompounding gains

03 · The phases

The audit is your low risk first step. The programme is optional.

Three phases. One fixed fee diagnostic up front. Everything after that is scoped to what the audit tells us, not sold before we know.

Weeks 1 to 3£4,000 to £8,000 fixed

Phase 01

Audit

Analytics audit across GA4, ecommerce data and paid media attribution
Technical audit covering page speed, mobile usability and checkout flow
UX and journey audit across PDPs, category, cart and checkout
Prioritised revenue leak report with costed recommendations
Live walk through with senior specialists

Months 1 to 6£15,000 to £30,000 plus

Phase 02

Implementation

UI and UX fixes implemented by the Teylu CRO team
PDP, checkout and email automation rebuilt around conversion logic
Continuous A/B test programme
Paid media and creative retuned to match the optimised funnel

OngoingFrom £5,000 per month

Phase 03

Optimisation retainer

Monthly test pipeline
Continuous PDP and lifecycle email optimisation
Integrated paid media and Klaviyo automation
Quarterly strategy reviews with your revenue leaders

04 · The proof

Proof, not promises.

Three recent CRO engagements. Numbers verified in the client’s own reporting. Context matters as much as the number; each card links through to the full story.

Blake Mill

17:1

Marketing ROI, £972,000 revenue driven

CRO audit, PDP rebuild, email automation and paid media optimisation. Email alone now returns 31 to 1 ROI.

Read case study

Swole Panda

22%

Conversion rate lift inside 12 weeks

Checkout friction diagnosis and PDP clarity work for a fast scaling sustainable fashion D2C brand.

Read case study

Babadoh

89%

First time visitor conversion rate uplift

First time visitor journey redesign around clearer product education for a loyal FMCG food brand.

Read case study

Mucky Nutz

£37k recovered

Leaking revenue recovered. 9 to 1 ROAS.

Freda’s

12:1 ROAS

Return on ad spend across Google and Meta.

Left Field

400%+ ROI

Integrated paid and CRO programme.

Evellier

144% revenue

Revenue increase year on year.

05 · The engagement

Built for the work, priced for the outcome.

Three engagement shapes. Start with the audit. Ladder up only when the work justifies it.

Shape 01

CRO audit

From £4,000fixed fee

For brands who suspect their store is the revenue leak and want a senior diagnosis before they spend another pound on paid.

Book your CRO audit

Shape 02

Implementation programme

From £15,000per month

For brands ready to turn the audit findings into compounding revenue recovery across PDP, checkout, email and paid.

Book a conversation

Shape 03

Optimisation retainer

From £5,000per month

For brands who want a permanent CRO and lifecycle partner after the implementation programme has landed.

Book a conversation

Audit pricing is fixed and scoped in advance. Implementation scopes are set in month six of the programme window. Media, tooling and production costs are transparent and ring fenced.

Client testimonials

Teylu; pronounced Tay-loo, means ‘family’ in Celtic. We treat every partner like family.

“Complete dedication to our brand mission by Teylu. They worked within our limitations and made our marketing profitable on first purchase.”

Ken Price

CEO, Blake Mill Menswear

“Teylu delivered rapid activation, delivered immediate sales uplift. Assisted in delivering a business exit and increased valuation.”

Katie Dixon

Founder, Evellier Luxury Intimates

“Will and have recommended Teylu. They delivered full ‘plug and play’ marketing delivery across all our brands.”

Steve Phelps

Founder, Fresh Coffee Shop

“Its a pleasure to work with the whole Teylu team. They delivered our exact brief quickly to great effect. What more can you ask for?”

Sophie Fresson

Head of Digital, Oceana UK

A word from our Founder

“After a decade working with internationally known agencies with more than a hundred brand projects under my belt, I knew the large scale agency model was challenged in today's market. Too much overhead. Too many layers. Too little accountability in many cases. Teylu exists to prove there's another way: senior strategists who stay, technology that earns its place, and marketing that compounds return over time. We built this agency for clients who'd rather have a partner than a vendor.”

Sam Shrimpton

Founder & Managing Director

FAQ

What platforms do you work with?

Shopify, Shopify Plus, WooCommerce, BigCommerce and custom Magento and headless stacks. Our CRO approach is platform agnostic. Our implementation team is strongest on Shopify and Shopify Plus.

What exactly do I get from the audit?

A prioritised revenue leak map. A costed implementation roadmap. A live walk through with our senior specialists. A set of quick wins your team can apply immediately even if you never work with us again. Fixed fee, fixed scope, no surprise invoices.

How long until we see results?

Quick wins are usually implemented within weeks and show up in analytics fast. Larger structural changes take two to three months to deliver measurable compounding uplift. Our Babadoh and Swole Panda results both landed inside a ninety day window.

Do you handle paid media and email too?

Yes. A full programme typically integrates CRO with Google Ads, Meta paid media and Klaviyo or your equivalent email automation platform. Doing them together is what produces compounding results. Some clients start with just the CRO implementation.

What if the audit tells us we do not need you?

We say that. About one in six audits ends with a recommendation that the brand spend budget elsewhere first, usually on product or brand fundamentals, before CRO becomes the highest leverage move. You still get the audit value and a clear plan.

How do we get started?

One call. You tell us about your store, your revenue and what you think is going wrong. If we can help we scope the audit together and send a short agreement. If we cannot we will tell you who can.

Fix your conversion rate before you spend another pound on paid media.

Paid media gets expensive when your store does not convert.

CRO first. Before we scale anything.

The audit comes first

Data led, hypothesis driven

Full funnel, not just checkout

Measurable uplift in 90 days

The audit is your low risk first step. The programme is optional.

Audit

Implementation

Optimisation retainer

Proof, not promises.

Built for the work, priced for the outcome.

CRO audit

Implementation programme

Optimisation retainer

Stop scaling spend on a leaky funnel.Let’s fix the funnel first.

Stop scaling spend on a leaky funnel.
Let’s fix the funnel first.