Why Comms Should be Full Colour and Powered by People Relations

Teylu partners with Wild Card on our PR and communications work. The reason is simple: Sam, our founder, was part of the Wild Card team many moons ago, so we know the agency from the inside and trust how they work. We're proud to bring them in on PR delivery for our clients.

This piece, from the Georgie the MD at Wild Card, is worth a read if you're thinking about how to make your own comms actually land. Over to you Georgie...

For more than 25 years, Wild Card has helped brands build meaningful connections through communications that resonate.

Over that time, there have been such exciting developments in channel delivery and the opportunities for businesses and brands on how to reach their customers. But there also are some things that don’t change; the importance of campaigns, that really sing, delivered best by truly understanding and getting under the skin of audiences. 

That thinking sits at the heart of Wild Card’s evolved proposition: inspiring people and brands to live life in full colour. Sam, the founder of Teylu used to be a Wild Card team member many moons ago. For this reason Teylu partners with Wild Card to delvier comms and public relations. We're [roud to work with Wild Card on our PR delivery.

So what does ‘Living Life in Full Colour mean to you?’

It’s a question that everyone has a slightly different view on it. And we love that.

For me it’s quite personal. Because it’s not about being louder or flashier. It’s about showing up fully, putting your whole self in, 100%, otherwise what’s the point? 

That’s true in life and it’s true in communications. The brands and businesses that cut through and last the test of time, aren’t the ones shouting the loudest, they’re the ones that are all in, feel real, human and consistent.  And importantly they are the brands that understand their people: inside and outside their business.  That’s when full colour campaigns work.

As marketeers we must remember we aren’t selling to consumers, we are talking to people.  And that leads me to the next critical part of our proposition. Start with people. Always. Not channels.

We call it People Relations.  This is how we deliver full colour campaigns.

‘People Relations’.  It’s our IP and it really matters. Because it forces us to understand people and build communications around that.

Ready to live life in full colour?

Check out our website for inspiration and let’s chat...