Ecommerce is a creative production problem and a conversion problem in equal measure. Most brands fail one or the other. AI changes the economics. Brand consistent variants at the volume performance creative demands. Conversion lift backed by behavioural science and proven implementation. Lifecycle that genuinely retains rather than spamming.
Teylu has shipped this work for UK ecommerce and DTC brands, including a 411% conversion lift for Blake Mill Menswear. The patterns are proven. The output is commercial, not theatrical.
What you get:
Performance creative consumes assets at a rate the in house team cannot sustain. Lifecycle programmes need personalised variants at every step. On site merchandising demands fresh tiles, banners and copy weekly. Most brands respond by recycling. Conversion rates erode and the team burns out. AI changes the economics.
The creative studio produces variants in hours rather than weeks. The lifecycle team ships more programmes with more personalisation. The CRO function tests faster and learns sharper. Brand consistency holds because the system enforces it. The brand stops being the bottleneck on growth.
Bespoke AI creative production studios trained on your brand assets. Conversion rate optimisation programmes grounded in our 357 point CRO framework. Lifecycle and retention programmes drafted in brand voice. AI integration into Shopify Plus, BigCommerce, Magento and custom platforms. Brand voice enforcing knowledge bases for the customer experience team. Governance and compliance designed in.
Ecommerce work demands brand voice fidelity, structured output and the ability to interpret a brief into channel ready content. Claude leads on all three. It produces variants that read as if your team wrote them, in the formats each channel demands.
Teylu's CRO framework has produced 411% conversion lift for Blake Mill Menswear, alongside 3,000 sales opportunities in 90 days for HMS Networks. The AI implementation does not replace the framework. It accelerates it. More tests, sharper learning, faster compounding.
Onboarding, post purchase, win back, milestone, replenishment, lapsed reactivation. The lifecycle team produces personalised variants at the volume modern retention demands without losing brand consistency. Retention lifts and the email programme stops being the customer experience drag.
Performance marketing burns creative faster than any other function. The AI studio produces brand consistent variants for Meta, TikTok, Pinterest, YouTube and emerging channels in batches sized for testing. The performance team stops being held back by creative capacity.
Product description generation, on site tiles, banner copy, category page narratives, seasonal landing pages. The merchandising team produces what the site needs at the velocity ecommerce actually demands. Time from product launch to live optimised listing collapses.
If you sell direct, your performance creative and lifecycle programmes carry the business. The AI implementation lifts both. The 411% conversion lift for Blake Mill Menswear is the kind of outcome available to brands ready to do the work.
If you sell into John Lewis, Selfridges, Amazon, Currys or other UK retailers, the asset volume each demands is the constant pressure. The AI studio produces marketplace ready variants in the exact specifications each retailer requires. The merchandising team stops being a bottleneck.
If your brand sells across the UK, EU and US, the AI implementation produces language, region and channel variants from one source brief. Localisation accelerates. Time to market drops. Brand consistency holds across geographies.
We integrate directly into the platform. AI inside the merchandising workflow, the customer service workflow, the lifecycle workflow. The team adopts naturally because the AI shows up where they already work.
Brand voice enforcing knowledge bases for the customer experience team. Drafting support for common queries. Escalation routing with context. Customer satisfaction lifts. Time to resolution drops. Senior team time shifts from routine to escalation.
The bigger the brand grows, the harder consistency gets. The AI implementation enforces brand voice, brand visual identity and brand tone at every output. The brand strengthens at scale rather than diluting.
You see growth in the numbers that matter: conversion rate, AOV, repeat purchase rate, retention curve. The AI investment defends itself month one. Board conversations on AI move from speculative to commercial.
You stop being held hostage to creative capacity. You ship more tests, more variants and more personalisation than the existing model would support. Performance compounds and you earn the right to invest more.
The deployment runs on Claude through AWS Bedrock UK South. Customer data stays in UK jurisdiction. The personal data handling, AI generated content disclosure rules and EU AI Act categorisation are documented for your legal and compliance team.
Brand guideline checks happen at the point of generation, not after the asset has shipped. Outputs that breach are flagged before they reach the creative team. The risk of a rogue asset reaching paid distribution drops to near zero.
AI creative tools produce assets. They do not produce brand consistency. Without art direction, brand training, prompt frameworks and senior creative review, the output drifts. We build the system around the tools so the output is on brand and on volume.
Generalist ecommerce agencies do not have the AI implementation depth. We bring both the marketing agency expertise and the production AI capability under one roof, with senior people on every conversation.
Most ecommerce engagements follow a sequence: AI creative studio audit, then studio build, then CRO programme alongside, then lifecycle automation, then integrations into Shopify Plus or BigCommerce, then ongoing optimisation.
Discovery in week one. Studio live in week four to seven. CRO programme live alongside. Lifecycle automation in week eight to ten. Platform integrations in week twelve. Ongoing optimisation from there.
See how Blake Mill Menswear and other UK ecommerce and DTC brands have shipped commercial growth with Teylu, and the outcomes that followed.
This is built for UK ecommerce and DTC brands ready to take the next step in growth. That usually means:
Scaling DTC brands wanting to lift conversion, retention and lifecycle return without expanding the in house team linearly.
UK ecommerce brands on Shopify Plus, BigCommerce or Magento producing creative at a volume their current model cannot sustain.
Marketplace and retail led brands selling into John Lewis, Selfridges, Amazon and other UK retailers with high asset volume demands.
Multi market ecommerce brands needing language, region and channel variants from a shared brand foundation.
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Week 1 to 2
We audit your brand, your creative production, your conversion rate and your lifecycle programmes. We score the opportunities and deliver a sequenced roadmap.
A documented audit and roadmap. You know exactly where AI lifts the brand and where commercial outcomes are within reach.
Week 2 to 6
We train the studio on your brand foundation, build the prompt frameworks for your priority channels and integrate the senior creative review workflow.
A working creative studio producing variants for paid social, lifecycle and on site at the volume the channel demands. Brand consistency holds.
Week 4 to 10
We run the CRO programme alongside the studio and automate the lifecycle layer. Tests run faster, learning compounds, retention lifts.
Conversion rate lifting measurably. Lifecycle programmes shipping more variants with sharper personalisation. The growth engine compounding.
Week 10 onwards
We integrate Claude into Shopify Plus, BigCommerce or your custom platform. We extend the studio. We continue the CRO and lifecycle compounding.
AI working inside the ecommerce platform the team already uses. Adoption embedded. Growth compounds across the year.
Tell us about your brand and where the growth pressure sits. We will tell you whether this is the right next move.
Most ecommerce engagements follow the staged approach.
Audit (entry)
Two to four week brand, creative and conversion audit with a written roadmap.
Build (core)
Phased implementation across creative studio, CRO programme, lifecycle automation and platform integration.
Embedded AI Labs (ongoing)
Monthly retainer for ongoing optimisation and capability expansion.
Pricing is transparent. Enterprise grade thinking without the enterprise overhead.
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Teylu's ecommerce work has produced 411% conversion lift for Blake Mill Menswear. The 350 plus brands we have launched include category leaders in fashion, beauty, homewares, leisure and consumer electronics. The patterns we will apply to your brand are grounded in shipped commercial outcomes.
If your ecommerce brand is hitting the ceiling of what the current creative production and CRO model supports, this is built for you.
Speak to a senior member of the team. We will scope a discovery in the call and give you a clear next step.
How fast will we see commercial outcomes?
The creative studio is producing variants by week six or seven. The CRO programme runs alongside and starts compounding measurable conversion lift inside the first few testing cycles. The Blake Mill Menswear 411% conversion lift is the kind of outcome available to brands ready to do the work.
Does this work with Shopify Plus, BigCommerce or our custom platform?
Yes. We integrate directly into the platform. AI inside the merchandising workflow, the customer service workflow, the lifecycle workflow. Bespoke platforms are in scope through custom MCP servers.
What about brand consistency at scale?
The studio is trained on your brand foundation. Brand rules are checked at the point of generation. Senior creative reviews every shipped asset. The brand strengthens at scale rather than diluting.
Will we lose our in house creative team?
No. The team focuses on the big ideas, the brand evolution and the high stakes work. The studio handles the production volume the team cannot personally produce. Senior creative time compounds rather than gets diluted.
What about AI generated content disclosure rules?
The EU AI Act and ICO disclosure rules are designed into the deployment. We document the disclosure model your legal team agrees to. The output is documented, the audit trail is clean and the compliance posture holds up under scrutiny.
Have a question we have not answered? Tell us. We will give you a straight answer, not a pitch.
