Most B2B teams have plenty of visitors and not enough pipeline. We build sales aligned content and nurture that moves buyers from interest to decision, lifting the rate that matters.
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Results our clients report to their boards
35:1
Your media return, if your campaign runs like HMS Networks' first one did
£760 to £72
What HMS now pays for a confirmed sales ready lead, down from a typical trade event lead
1,588
Sales ready leads HMS generated on reporting they own and operate
42x
Media efficiency Arrow ECS achieved against benchmark with VMware
Traffic is not the problem most B2B teams have. Conversion is. Plenty of prospects arrive, read one thing, and never come back, because nothing was built to carry them toward a decision. The content that wins deals is not awareness content. It is the case study, the comparison, the technical proof and the nurture sequence that answer the questions a buyer asks just before they commit. That is what we build.
Conversion rate rises at the stages that matter, because the content finally answers the questions that were stalling deals. Leads that used to go cold get nurtured forward. Sales stops recreating the same one-off decks because the assets they need exist and are findable. You can see which content lifts conversion and which does not, and invest accordingly.
Most B2B content stops at the top of the funnel. It earns a click and then leaves the buyer to find their own way to a decision. Content to conversion fixes the part that actually drives revenue: the mid and bottom-funnel content and nurture that move a prospect from interested to ready to buy. This is delivery work, aligned with sales, built to lift conversion rate at the stages where deals are won or lost.
We build content the way that helped HMS Networks reach a 35:1 media return and a cost per sales ready lead cut from around £760 to £72: written for a technical audience, mapped to the buying decision, and proven by conversion rather than by traffic. Everything lives in systems you own, so the content library and the nurture engine stay with you.
Tell us where your deals stall and we will build the content and nurture that carries buyers past it.
This fits if you are
This pillar suits organisations that have traffic and leads but lose them in the middle of the funnel, and want content judged on conversion rather than reach.
Industrial and manufacturing businesses with long cycles where buyers stall without the right proof and comparison content.
Electronics and technology firms selling to technical evaluators who convert on detail, not slogans.
Distribution and channel organisations whose partners weigh competing vendors and need comparison content to choose.
IT and software providers with committees that each need a different asset before they will commit.
Not the right engagement if
1
Weeks 1 to 2
We work with sales to map the buying decision and pinpoint where deals stall and what content is missing at each stage. The content plan starts from real stall points, not a generic calendar.
A content plan built around the exact stages and questions where your deals stall.
2
Weeks 3 to 6
We produce the mid and bottom-funnel assets that unblock the stall points: case studies, comparisons, technical proof and enablement content, aligned with how your team sells.
A library of conversion-focused assets that sales can use immediately and buyers actually finish reading.
3
Weeks 5 to 7
We build the nurture sequences that deliver the right content at the right moment and the conversion-optimised pages and calls to action that turn intent into action.
Live nurture and conversion pages carrying leads forward instead of letting them go cold.
4
Ongoing
We report conversion rate by stage, double down on the assets that lift it, document the engine and hand it to your team. Ownership transfers to you by design.
A measured, owned content and nurture engine your team controls, with conversion lift you can prove.
35:1
Return on media investment. Cost of a qualified lead cut from around £760 at trade events to around £72 online, with 1,588 sales ready leads on reporting HMS owns and operates.
Read the case study
454,176
Campaign views at 42x media efficiency, six times the target, with account level intelligence the sales team trusts. Enterprise distribution made measurable.
Read the case study
A generalist produces volume content for traffic and reach. We produce content for conversion, aligned with your sales team and aimed at the stages where deals stall. Fewer, sharper assets that move deals beat a content calendar full of pieces that no buyer reads to the end.
Against an enterprise agency
Quarters, not weeks
Six month discovery phases and a quarter million before a single dashboard exists. We work in weeks, with senior people on every call and pricing itemised line by line.
We build conversion content for distribution and channel businesses such as Arrow ECS, where the buyer is often a reseller or partner weighing one vendor against another. The proof and comparison content that converts a channel buyer differs from an end customer, and we build for that.
We run content to conversion in three stages. The Diagnostic entry maps the buying decision with sales and identifies the stall points and content gaps. The Build core stage produces the conversion content, nurture sequences and pages. The Embedded ongoing stage runs, measures and expands the content engine on a monthly retainer sized to your funnel and output needs.
Pricing is built line by line and shared in full, with production and nurture build costed separately so finance can see exactly what each asset and sequence delivers. There are no opaque contingency blocks and no enterprise content platform licence in the total, because the engine runs on infrastructure you own. Enterprise grade thinking without the enterprise overhead.
"Complete dedication to our brand mission by Teylu. They worked within our limitations and made our marketing profitable on first purchase."
Ken Price
CEO, Blake Mill Menswear
"Teylu delivered rapid activation, delivered immediate sales uplift. Assisted in delivering a business exit and increased valuation."
Katie Dixon
Founder, Evellier Luxury Intimates
"It's a pleasure to work with the whole Teylu team. They delivered our exact brief quickly to great effect. What more can you ask for?"
Sophie Fresson
Head of Digital, Oceana UK
How is this different from general content marketing?
General content marketing usually targets traffic and reach at the top of the funnel. Content to conversion targets the mid and bottom of the funnel, where deals are won or lost. We build the case studies, comparisons, technical proof and nurture that answer the questions buyers ask just before they commit, and we judge it on conversion rate rather than page views.
Will the content actually align with how our sales team sells?
Yes, because we map the buying decision with your sales team first and build content around the exact stages where deals stall. The assets are the ones reps keep asking for: the comparison that beats the incumbent, the technical proof the engineer demands, the ROI piece the budget holder needs, built once and findable when a rep needs them.
Do we own the content and nurture engine, or rent it from you?
You own it. The content library, nurture sequences, conversion pages and reporting all sit on infrastructure you already own. There is no enterprise content or personalisation platform licence to keep paying, and if our engagement ends the assets and the engine stay with you and keep converting. You invest in a content engine you keep, not access you must keep renting.
How long before we see a conversion lift?
The first conversion assets are usually live within four to six weeks. Conversion lift shows over the following quarter, because the content and nurture need enough deals flowing through to prove a meaningful pattern. In long-cycle markets that patience is necessary, so we report leading indicators in the meantime rather than promising an instant jump.
Do we need a full content overhaul to start?
No. We usually start at the single stage where most deals stall, build the content and nurture that unblocks it, and prove the conversion lift before expanding across the funnel. That keeps the initial scope tight and lets you scale on evidence rather than committing to a large programme up front.
Still have questions about lifting conversion? Talk to the team that would build your content and nurture.
Tell us where the data lives and what the board keeps asking. A senior person reads every one of these.
What happens next
