Platform dashboards only see their own channel and tend to over claim credit. Unified data joins CRM, ad platforms, partner feeds and analytics so you see true conversion and cost per opportunity across everything, not five disconnected stories.
You should be able to answer the board's simplest question, what is marketing returning, without chasing five systems that disagree. We unify your CRM, ad platforms, partner feeds and analytics into one live view you own.
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Results our clients report to their boards
35:1
Your media return, if your campaign runs like HMS Networks' first one did
£760 to £72
What HMS now pays for a confirmed sales ready lead, down from a typical trade event lead
1,588
Sales ready leads HMS generated on reporting they own and operate
42x
Media efficiency Arrow ECS achieved against benchmark with VMware
It is Thursday before the board meeting. Your CRM says one thing, your ad platforms another, and your channel partners report on their own terms. You know the programme is working. You just cannot prove which parts, and neither can anyone else in the room.
So budget gets defended on anecdote, the campaigns that look good on a platform dashboard take credit they have not earned, and the partner who quietly drives revenue gets overlooked. You deserve to walk in with a figure, not a story. That is what this engagement gives you.
£760 to £72. That was the cost of a sales ready lead for HMS Networks before and after their programme moved onto unified data: a typical trade event lead against a confirmed lead online. The gap is the cost of not being able to see.
Most B2B marketing teams run on data that lives in five places and agrees on nothing. Your CRM says one thing, your ad platforms another, your channel partners report on their own terms, and finance asks the question nobody can answer cleanly: which spend produced revenue. We fix that. We build the integrations and the reporting layer that pull it together, tie it to real conversion, and put it in front of you weekly and daily.
This is the work behind HMS Networks, where unified data and a sharper demand engine delivered a 35:1 media return, cut the cost of a sales ready lead from around £760 to £72, and produced 1,588 sales ready leads on reporting HMS owns and operates. The same approach applies to any industrial, electronics, manufacturing, distribution or technology business that has outgrown spreadsheet reporting.
Tell us where your data lives and what your board keeps asking. Thirty minutes with a senior person. If this is not the right move, we say so on the call.
This fits if you are
This is built for B2B businesses that have outgrown spreadsheet reporting and want a true read on what marketing returns. That usually means:
Industrial and manufacturing brands with long, multi stakeholder sales cycles and marketing spend that is hard to tie to revenue.
Electronics and technology businesses running paid, content and channel motions across several platforms that do not talk to each other.
Distribution and channel led businesses where partner performance is the central commercial question.
Marketing teams across the UK, US and Europe that need one view their board, finance and demand teams all trust.
Not the right engagement if
1
Week 1 to 2
We map where your data lives, what it should be telling you and where the gaps are. You get a clear picture of what a unified view would reveal.
A documented diagnostic and a prioritised roadmap, scoped to your stack and your commercial questions.
2
Week 2 to 6
We build the integrations and the unified data model across CRM, ad platforms, partner feeds and analytics.
One source of truth in place, with conversion and cost per opportunity by channel, region and account.
3
Week 5 to 9
We ship the dashboards your teams use weekly and daily, with attribution that reflects how B2B actually buys.
Live reporting in active use across the board, finance and the demand team. Decisions move to evidence.
4
Week 9 onwards
We add the AI layer that flags what is moving and why, and keep tuning the model as it matures.
Numbers that explain themselves and a marketing function that compounds on what it learns.
35:1
Return on media investment. Cost of a qualified lead cut from around £760 at trade events to around £72 online, with 1,588 sales ready leads on reporting HMS owns and operates.
Read the case study
454,176
Campaign views at 42x media efficiency, six times the target, with account level intelligence the sales team trusts. Enterprise distribution made measurable.
Read the case study
An enterprise data platform solves unification by charging you every year to keep your own data flowing through it. Costs climb as you add sources, seats and connectors, and the value is rented rather than owned. We build the same capability into infrastructure you already pay for, so you invest once in an asset that keeps working.
Against an enterprise agency
Quarters, not weeks
Six month discovery phases and a quarter million before a single dashboard exists. We work in weeks, with senior people on every call and pricing itemised line by line.
A generic agency stops at the dashboard and quietly relies on someone else for the plumbing underneath. We build the integration, the attribution and the AI layer ourselves, in code, in systems you own. That is the harder, more durable half of data unification, and it is the half most agencies avoid.
Most data unification engagements follow a staged approach.
Diagnostic (entry)
A one to two week data and demand diagnostic with a written roadmap.
Build (core)
Phased implementation across integration, the unified model, dashboards and attribution.
Embedded optimisation (ongoing)
Monthly retainer for the AI insight layer and continuous improvement.
Pricing is transparent and built line by line. Enterprise grade thinking without the enterprise overhead.
"Complete dedication to our brand mission by Teylu. They worked within our limitations and made our marketing profitable on first purchase."
Ken Price
CEO, Blake Mill Menswear
"Teylu delivered rapid activation, delivered immediate sales uplift. Assisted in delivering a business exit and increased valuation."
Katie Dixon
Founder, Evellier Luxury Intimates
"It's a pleasure to work with the whole Teylu team. They delivered our exact brief quickly to great effect. What more can you ask for?"
Sophie Fresson
Head of Digital, Oceana UK
How is this different from the reporting our ad platforms already give us?
Platform dashboards only see their own channel and tend to over claim credit. Unified data joins CRM, ad platforms, partner feeds and analytics so you see true conversion and cost per opportunity across everything, not five disconnected stories.
How long until we see a live dashboard?
The diagnostic runs in week one to two. The first unified reporting layer is typically live by week five to six, with attribution and the AI insight layer following.
Do you replace our CRM or marketing automation platform?
No. We integrate with the stack you already run, whether that is HubSpot, Salesforce, Marketo or another platform. The work sits on top of your systems rather than replacing them.
Can you handle channel partner and distributor data?
Yes. For distribution and channel led businesses, partner performance is usually the hardest thing to see. We unify partner feeds alongside your own data so channel return becomes legible.
Where does our data sit, and is it compliant?
We design data handling and governance in from the start, with UK and EU data residency where it matters. Your legal and compliance team get the documentation they need.
See what a unified view of your marketing data would reveal. Thirty minutes with a senior member of the team.
Tell us where the data lives and what the board keeps asking. A senior person reads every one of these.
What happens next
