A room full of registrations means nothing if no one follows up. We drive attendance and make sure every contact turns into pipeline, not a spreadsheet nobody opens.
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Results our clients report to their boards
35:1
Your media return, if your campaign runs like HMS Networks' first one did
£760 to £72
What HMS now pays for a confirmed sales ready lead, down from a typical trade event lead
1,588
Sales ready leads HMS generated on reporting they own and operate
42x
Media efficiency Arrow ECS achieved against benchmark with VMware
The value of an event is not the event. It is the pipeline that follows it. Most teams pour effort into the production and forget the two things that decide return: getting the right people to show up, and following up fast while intent is hot. A registration that never attends is wasted, and an attendee who is never called is wasted twice. We build the demand and the follow-up around the event so neither happens.
Registrations rise, but more importantly attendance rises, because the reminder and warm-up sequence is built deliberately rather than left to chance. Every attendee and no-show is followed up on a defined timeline, so the high-intent moment converts into conversations. You get a clear read on which events and topics produce real pipeline rather than just full rooms.
Events and webinars are some of the highest-intent moments in B2B, and also the easiest to waste. A half-full webinar or a stand of business cards that never gets followed up is effort spent for nothing. This pillar runs the whole motion: we fill the room, run the on-the-day mechanics, and chase the follow-up so registrations turn into attendance and attendance turns into pipeline.
We have built this for technical audiences, including partner ABM webinar work for HMS Networks and partner event activity for Arrow ECS. The HMS programme as a whole reached a 35:1 media return and a cost per sales ready lead cut from around £760 to £72, and high-intent event moments were part of how that demand was captured and converted.
Have an event or webinar coming up? Tell us the date and the audience and we will build the demand and the follow-up around it.
This fits if you are
This pillar suits organisations that run events and webinars and want them measured on pipeline, with the demand and follow-up handled properly rather than left to chance.
Industrial and manufacturing businesses running technical webinars and trade events where the follow-up usually falls through the cracks.
Electronics and technology firms hosting product and education sessions for specialist audiences.
Distribution and channel organisations running co-marketed partner events and webinars at scale.
IT and software providers using webinars as a high-intent step in a longer buying cycle.
Not the right engagement if
1
Weeks 1 to 2
We agree the target audience, registration goal and follow-up plan, and build the attendance sequence and post-event routing before any promotion goes out. Follow-up is designed first, not bolted on after.
A complete demand and follow-up plan with the engine built before the first invitation lands.
2
Weeks 3 to 5
We run registration campaigns across email, paid and partner channels, then warm registrants with reminder sequences that lift attendance rather than just sign-ups.
Strong registration numbers and a warmed audience primed to actually show up.
3
Event week
We support the live or on-demand session, then trigger structured follow-up for attendees and no-shows alike, scoring and routing engaged contacts into sales while intent is hot.
Every contact followed up on a defined timeline, with the highest-intent ones in front of sales within days.
4
Ongoing
We turn the session into on-demand and nurture assets that keep generating leads, document the motion and hand the engine to your team.
An owned event-demand engine plus on-demand assets that keep producing leads long after the event ends.
35:1
Return on media investment. Cost of a qualified lead cut from around £760 at trade events to around £72 online, with 1,588 sales ready leads on reporting HMS owns and operates.
Read the case study
454,176
Campaign views at 42x media efficiency, six times the target, with account level intelligence the sales team trusts. Enterprise distribution made measurable.
Read the case study
A generalist promotes the event and stops at the registration count. We build the attendance sequence and, crucially, the follow-up that turns attendees into pipeline. The follow-up is the half most agencies skip, and it is where the return actually lives.
Against an enterprise agency
Quarters, not weeks
Six month discovery phases and a quarter million before a single dashboard exists. We work in weeks, with senior people on every call and pricing itemised line by line.
Co-marketed event work, such as the HMS partner ABM webinars and Arrow ECS partner events, is a core part of what we run. We coordinate shared lists, branding and follow-up across partners so the high-intent contacts are captured cleanly rather than lost in the gap between two organisations.
We run event and webinar demand in three stages. The Diagnostic entry agrees the audience, goals and follow-up plan for a single event and builds the engine. The Build core stage runs the registration and attendance campaigns and the post-event follow-up. The Embedded ongoing stage runs a recurring event and webinar programme on a monthly retainer sized to the cadence and channels you use.
Pricing is built line by line and shared in full, with promotion, production support and follow-up costed separately so finance can see exactly what each part delivers. There are no opaque contingency blocks and no enterprise webinar platform licence in the total, because the demand and follow-up run on infrastructure you own. Enterprise grade thinking without the enterprise overhead.
"Complete dedication to our brand mission by Teylu. They worked within our limitations and made our marketing profitable on first purchase."
Ken Price
CEO, Blake Mill Menswear
"Teylu delivered rapid activation, delivered immediate sales uplift. Assisted in delivering a business exit and increased valuation."
Katie Dixon
Founder, Evellier Luxury Intimates
"It's a pleasure to work with the whole Teylu team. They delivered our exact brief quickly to great effect. What more can you ask for?"
Sophie Fresson
Head of Digital, Oceana UK
Do you handle the whole event or just the promotion?
We run the demand and the follow-up: registration campaigns, attendance-driving reminder sequences, on-the-day support for live and on-demand formats, and the structured post-event follow-up that turns attendees into pipeline. The follow-up is the half most teams skip, and it is where the return actually lives, so we build it before any promotion goes out.
Can you run co-marketed partner events and webinars?
Yes, and a good deal of our work is co-marketed. We have run partner ABM webinars for HMS Networks and partner event activity for Arrow ECS. Co-marketing doubles the reach but complicates shared lists, branding and follow-up, so we coordinate that across both organisations to make sure no high-intent contact is dropped in the gap.
Do we own the registration data and follow-up engine, or rent it from you?
You own it. The registration lists, attendance data, follow-up automation and reporting all sit on infrastructure you already own. There is no enterprise webinar platform licence keeping your audience hostage, and if our engagement ends the audience you built and the engine that follows it up stay with you. You invest in infrastructure you keep.
How much runway do you need before an event?
Registration campaigns are usually live three to four weeks before the event, with the follow-up engine built before the day. A rushed two-week promotion underperforms, so the best results come from starting early. Where the timeline is tight we will say so and set expectations honestly rather than overpromising.
How do we know an event was worth it?
We report registrations, attendance rate, influenced pipeline and cost per opportunity for each event, not just headcount in the room. That tells you which topics and formats produce real pipeline and deserve repeating, and which to retire, with evidence rather than a vague sense it went well.
Planning an event or webinar? Talk to the team that would build the demand and follow-up around it.
Tell us where the data lives and what the board keeps asking. A senior person reads every one of these.
What happens next
