Events and webinars are some of the highest-intent moments in B2B, and also the easiest to waste. A half-full webinar or a stand of business cards that never gets followed up is effort spent for nothing. This pillar runs the whole motion: we fill the room, run the on-the-day mechanics, and chase the follow-up so registrations turn into attendance and attendance turns into pipeline.
We have built this for technical audiences, including partner ABM webinar work for HMS Networks and partner event activity for Arrow ECS. The HMS programme as a whole reached 391% search market share growth and 3,000 sales opportunities in 90 days, and high-intent event moments were part of how that demand was captured and converted.
The value of an event is not the event. It is the pipeline that follows it. Most teams pour effort into the production and forget the two things that decide return: getting the right people to show up, and following up fast while intent is hot. A registration that never attends is wasted, and an attendee who is never called is wasted twice. We build the demand and the follow-up around the event so neither happens.
Registrations rise, but more importantly attendance rises, because the reminder and warm-up sequence is built deliberately rather than left to chance. Every attendee and no-show is followed up on a defined timeline, so the high-intent moment converts into conversations. You get a clear read on which events and topics produce real pipeline rather than just full rooms.
We plan and run the demand around webinars and events end to end: registration campaigns across email, paid and partner channels, attendance-driving reminder sequences, on-the-day support for live and on-demand formats, and structured follow-up that scores and routes engaged contacts into your CRM. We also build the on-demand library so a single webinar keeps generating leads long after it airs.
Much of our event work is co-marketed with partners, as in the HMS partner ABM webinars and Arrow ECS partner events. Co-marketing doubles the reach but complicates the mechanics, since two organisations share lists, branding and follow-up. We coordinate that so neither partner drops the lead.
You get events judged on pipeline, not on headcount in the room. We report influenced pipeline and cost per opportunity per event, so you can decide which formats and topics deserve more investment and which to retire.
Your team gets warm, high-intent contacts followed up on a defined timeline, with context on what they attended and engaged with. No more lists of badges that go cold in a drawer. The follow-up is built in, not left to chance.
Webinars are where technical buyers will spend an hour if the content is worth it. We promote substance, not sales pitches, which is why technical audiences register for and attend the sessions we run rather than dropping off after the title slide.
Every event reports a cost per opportunity, so the spend on production, promotion and follow-up maps to outcomes. The registration data and follow-up automation sit on infrastructure you own, not a webinar platform that keeps your audience hostage.
Have an event or webinar coming up? Tell us the date and the audience and we will build the demand and the follow-up around it.
Event demand sits inside our demand generation pillar alongside lead generation and ABM. Webinars are often the high-intent moment that an ABM play builds toward.
The post-event follow-up that decides return runs on our marketing automation pillar, and the content that nurtures attendees afterward comes from content to conversion.
An event is a chance to reach several people from one account at once. We promote to the technical evaluator, the influencer and the budget holder, and follow up with each according to their role rather than sending one generic thank-you to all.
Event and field marketers, demand generation managers and heads of sales all rely on this motion. We report registrations, attendance and pipeline in the form each needs, from operational show-up rates to board-level influenced pipeline.
We run event and webinar demand in industrial automation, electronics, manufacturing, distribution and IT. Technical audiences attend for substance, and co-marketed partner events are common in these markets, both of which shape how we build the demand.
A generalist promotes the event and stops at the registration count. We build the attendance sequence and, crucially, the follow-up that turns attendees into pipeline. The follow-up is the half most agencies skip, and it is where the return actually lives.
Enterprise webinar and event platforms charge a heavy recurring licence and keep your registration and engagement data inside their system. We build the demand and follow-up on infrastructure you already own, so your audience data and automation stay with you. No licence treadmill at renewal. Enterprise grade thinking without the enterprise overhead.
The registration lists, attendance data, follow-up automation and reporting all live in systems you control. When the engagement ends, the audience you built and the engine that follows it up stay with you. You invest in infrastructure you keep, not a platform subscription you must keep renewing to access your own attendees.
Co-marketed event work, such as the HMS partner ABM webinars and Arrow ECS partner events, is a core part of what we run. We coordinate shared lists, branding and follow-up across partners so the high-intent contacts are captured cleanly rather than lost in the gap between two organisations.
Registration campaigns are usually live three to four weeks before an event, with the follow-up engine built before the day. Pipeline shows in the weeks after the event as the follow-up runs its course. On-demand assets then keep generating leads for months.
Good registration numbers need runway. A rushed two-week promotion underperforms, so we are clear that the best results come from starting the demand campaign early. Where the timeline is tight, we say so and set expectations accordingly.
You see registrations, attendance rate, influenced pipeline and cost per opportunity for each event. That tells you which topics and formats are worth repeating, with evidence rather than a vague sense that the event went well.
You do not have to commit to a full programme to test this. We often start with a single webinar, run the full demand and follow-up motion, and prove the model before scaling to a recurring series.
High-intent event and webinar moments fed the HMS Networks programme that reached 391% search market share growth and 3,000 sales opportunities in 90 days.
This pillar suits organisations that run events and webinars and want them measured on pipeline, with the demand and follow-up handled properly rather than left to chance.
Industrial and manufacturing businesses running technical webinars and trade events where the follow-up usually falls through the cracks.
Electronics and technology firms hosting product and education sessions for specialist audiences.
Distribution and channel organisations running co-marketed partner events and webinars at scale.
IT and software providers using webinars as a high-intent step in a longer buying cycle.
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Weeks 1 to 2
We agree the target audience, registration goal and follow-up plan, and build the attendance sequence and post-event routing before any promotion goes out. Follow-up is designed first, not bolted on after.
A complete demand and follow-up plan with the engine built before the first invitation lands.
Weeks 3 to 5
We run registration campaigns across email, paid and partner channels, then warm registrants with reminder sequences that lift attendance rather than just sign-ups.
Strong registration numbers and a warmed audience primed to actually show up.
Event week
We support the live or on-demand session, then trigger structured follow-up for attendees and no-shows alike, scoring and routing engaged contacts into sales while intent is hot.
Every contact followed up on a defined timeline, with the highest-intent ones in front of sales within days.
Ongoing
We turn the session into on-demand and nurture assets that keep generating leads, document the motion and hand the engine to your team.
An owned event-demand engine plus on-demand assets that keep producing leads long after the event ends.
Tell us about your next event or webinar and we will map the demand and follow-up that turns it into pipeline.
We run event and webinar demand in three stages. The Diagnostic entry agrees the audience, goals and follow-up plan for a single event and builds the engine. The Build core stage runs the registration and attendance campaigns and the post-event follow-up. The Embedded ongoing stage runs a recurring event and webinar programme on a monthly retainer sized to the cadence and channels you use.
Pricing is built line by line and shared in full, with promotion, production support and follow-up costed separately so finance can see exactly what each part delivers. There are no opaque contingency blocks and no enterprise webinar platform licence in the total, because the demand and follow-up run on infrastructure you own. Enterprise grade thinking without the enterprise overhead.
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We would rather show the work than describe it. High-intent event and webinar moments fed the HMS Networks programme that reached 391% search market share growth and 3,000 sales opportunities in 90 days, including co-marketed partner webinars. Ask how we would build the demand around your events.
You will speak to the people who run the registration campaigns and the follow-up, not an account manager. Bring your next event date and we will be candid about the runway and the return.
Ready to make your events earn their keep? Let us build the demand and follow-up around the next one.
Do you handle the whole event or just the promotion?
We run the demand and the follow-up: registration campaigns, attendance-driving reminder sequences, on-the-day support for live and on-demand formats, and the structured post-event follow-up that turns attendees into pipeline. The follow-up is the half most teams skip, and it is where the return actually lives, so we build it before any promotion goes out.
Can you run co-marketed partner events and webinars?
Yes, and a good deal of our work is co-marketed. We have run partner ABM webinars for HMS Networks and partner event activity for Arrow ECS. Co-marketing doubles the reach but complicates shared lists, branding and follow-up, so we coordinate that across both organisations to make sure no high-intent contact is dropped in the gap.
Do we own the registration data and follow-up engine, or rent it from you?
You own it. The registration lists, attendance data, follow-up automation and reporting all sit on infrastructure you already own. There is no enterprise webinar platform licence keeping your audience hostage, and if our engagement ends the audience you built and the engine that follows it up stay with you. You invest in infrastructure you keep.
How much runway do you need before an event?
Registration campaigns are usually live three to four weeks before the event, with the follow-up engine built before the day. A rushed two-week promotion underperforms, so the best results come from starting early. Where the timeline is tight we will say so and set expectations honestly rather than overpromising.
How do we know an event was worth it?
We report registrations, attendance rate, influenced pipeline and cost per opportunity for each event, not just headcount in the room. That tells you which topics and formats produce real pipeline and deserve repeating, and which to retire, with evidence rather than a vague sense it went well.
Planning an event or webinar? Talk to the team that would build the demand and follow-up around it.
