It is easy to fill a form with names that go nowhere. We capture, qualify and route leads across paid and organic so your sales team gets prospects worth their time.
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Results our clients report to their boards
35:1
Your media return, if your campaign runs like HMS Networks' first one did
£760 to £72
What HMS now pays for a confirmed sales ready lead, down from a typical trade event lead
1,588
Sales ready leads HMS generated on reporting they own and operate
42x
Media efficiency Arrow ECS achieved against benchmark with VMware
It is easy to generate cheap leads that go nowhere. The hard part is generating leads that convert. In industrial and technology markets the buyer is specialist and sceptical, so the lead that fills in a generic ebook form is rarely the lead that buys. We optimise for qualified pipeline, not raw volume, which means writing for the real audience and qualifying hard before anything reaches sales.
You get a predictable flow of qualified leads at a cost per lead you can plan around. Sales stops complaining about junk because the qualification bar was agreed up front. Marketing can see which channels and messages produce the leads that actually convert, and shift budget toward them with confidence rather than guesswork.
Lead generation is the volume engine of demand. Where account-based marketing concentrates on named accounts, lead generation casts a deliberate net across paid search, paid social, organic search and gated content to bring qualified prospects into your funnel at scale. This is delivery work: we build the campaigns, the landing experiences and the capture forms, then qualify and route every lead so sales gets prospects worth their time.
For HMS Networks this approach produced a 35:1 media return and a cost per sales ready lead cut from around £760 to £72, generated from a technical audience that does not respond to generic lead bait. We build for that audience, on infrastructure you own, so the engine and its data stay with you.
Tell us the cost per qualified lead you need to hit and we will show you the channel mix that gets there.
This fits if you are
Lead generation suits organisations that need a steady, qualified flow of prospects from a technical audience and want it optimised for conversion, not vanity volume.
Industrial and manufacturing businesses that need consistent top-funnel volume to feed a long sales cycle.
Electronics and technology firms reaching specialist buyers who ignore generic lead bait.
Distribution and channel organisations generating reseller and partner leads as well as end-customer demand.
IT and software providers that need both paid demand capture and organic intent capture working together.
Not the right engagement if
1
Weeks 1 to 2
We agree cost-per-lead targets, the qualification bar with sales, and the channel mix. We audit existing campaigns and keyword positions so we build on what already works.
Agreed targets, a qualification definition sales has signed off, and a prioritised channel plan.
2
Weeks 3 to 4
We build the paid campaigns, landing pages, forms and scoring, and wire lead routing into your CRM before launch.
Live capture across the first channels, with qualified leads routing cleanly into sales from day one.
3
Weeks 5 onward
We manage the campaigns daily, cut what underperforms, scale what works, and run new tests continuously against cost per qualified lead.
A steady flow of qualified leads at a falling cost per qualified lead as the engine learns.
4
Ongoing
We grow the organic search and content engine alongside paid, document the system and train your team to run it. Ownership transfers to you.
A balanced paid and organic engine your team owns, with compounding organic leads reducing reliance on paid over time.
35:1
Return on media investment. Cost of a qualified lead cut from around £760 at trade events to around £72 online, with 1,588 sales ready leads on reporting HMS owns and operates.
Read the case study
454,176
Campaign views at 42x media efficiency, six times the target, with account level intelligence the sales team trusts. Enterprise distribution made measurable.
Read the case study
A generalist optimises for cheap clicks and cheap leads, then sends a dashboard full of them. We optimise for leads that convert, which means qualifying hard and writing for a technical audience. The result is fewer leads that sales actually values, not more leads they ignore.
Against an enterprise agency
Quarters, not weeks
Six month discovery phases and a quarter million before a single dashboard exists. We work in weeks, with senior people on every call and pricing itemised line by line.
We run lead generation for distribution and channel businesses such as Arrow ECS, where the prospect is often a reseller or partner rather than an end customer. The qualification logic is different, and we build the engine for that distinction.
We run lead generation in three stages. The Diagnostic entry agrees targets, the qualification bar and the channel plan, and audits what already exists. The Build core stage stands up campaigns, landing pages, scoring and CRM routing. The Embedded ongoing stage manages and optimises the engine on a monthly retainer sized to your channel mix and media budget.
Pricing is built line by line and shared in full, with media spend and management fees separated clearly so finance can see exactly where the money goes. There are no opaque contingency blocks and no enterprise platform licence in the total, because the engine runs on infrastructure you own. Enterprise grade thinking without the enterprise overhead.
"Complete dedication to our brand mission by Teylu. They worked within our limitations and made our marketing profitable on first purchase."
Ken Price
CEO, Blake Mill Menswear
"Teylu delivered rapid activation, delivered immediate sales uplift. Assisted in delivering a business exit and increased valuation."
Katie Dixon
Founder, Evellier Luxury Intimates
"It's a pleasure to work with the whole Teylu team. They delivered our exact brief quickly to great effect. What more can you ask for?"
Sophie Fresson
Head of Digital, Oceana UK
How is lead generation different from ABM?
Lead generation casts a deliberate net across paid and organic channels to bring qualified prospects into the funnel at scale. ABM concentrates on a named list of high-value accounts. They work together: lead generation builds the volume, and the best of those leads can be promoted into account-based plays. Most B2B engines need both.
Will the leads actually be qualified?
That is the whole point of how we run it. We agree the qualification bar with your sales team before launch, score every lead against it, and route only the leads that clear the bar into your CRM. We optimise for cost per qualified lead, not cheap raw volume, so sales gets prospects worth calling.
Do we own the campaigns and lead data, or rent the system from you?
You own it. The campaigns, lead data, scoring rules and reporting all sit on infrastructure you already own. There is no enterprise lead-gen platform licence to keep paying, and if our engagement ends the engine keeps running and your data stays yours. You invest in infrastructure you keep, not access you lose at renewal.
How quickly will we see leads?
Paid campaigns can generate leads within days of launch and are usually live two to four weeks after kick off. Cost per qualified lead settles over the first month as the campaigns learn. Organic search builds more slowly but compounds, so we run both in parallel and are clear about each timeline up front.
Do you handle the media spend or just the management?
We manage both, and we keep them separated clearly in your pricing so finance can see exactly what goes to media and what goes to management. Media spend sits in your own ad accounts that you control, and you can start with a defined test budget rather than committing a large annual spend up front.
Still have questions about lead quality or cost? Talk to the team that would run your campaigns.
Tell us where the data lives and what the board keeps asking. A senior person reads every one of these.
What happens next
