Automation is only as good as the build underneath it. We build campaign automation, nurture, scoring and audiences into a platform you own and run with confidence.
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Results our clients report to their boards
35:1
Your media return, if your campaign runs like HMS Networks' first one did
£760 to £72
What HMS now pays for a confirmed sales ready lead, down from a typical trade event lead
1,588
Sales ready leads HMS generated on reporting they own and operate
42x
Media efficiency Arrow ECS achieved against benchmark with VMware
Every automation platform demos beautifully. The gap between the demo and a system your team relies on is the build: the workflows, the scoring logic, the audience rules and the governance that stop it drifting. We build automation that holds up under real campaign volume and real edge cases, then document it so it keeps working when the person who built it is on holiday. The point is a platform that runs the programme, not one that needs the programme run around it.
Plenty of automation platforms are sold on per contact pricing that punishes you for growing your database. Where it makes sense we build on platforms you own and operate, so success does not trigger a bigger bill every year. The automation logic, the templates and the audiences belong to you. Own your stack, own your data, and invest in a system you keep rather than re-renting the same capability each renewal.
Marketing automation is where a good stack earns its money or quietly wastes it. Done well, campaigns fire on time, leads are nurtured without anyone remembering to press send, scoring routes the right people to sales, and audiences stay accurate. Done badly, you get half built workflows, emails sent to the wrong segment, and a platform nobody trusts. This page is about doing it well: building the automation, the nurture, the scoring and the governance on a platform you own and operate.
We built and ran exactly this kind of automation for HMS Networks, where it helped deliver a 35:1 media return and a cost per sales ready lead cut from around £760 to £72. The campaigns ran reliably because the platform was built properly and configured to the process, not bolted together and hoped for. This is the doing. The planning counterpart lives in marketing automation and lifecycle strategy.
If your automation platform is half built or no longer trusted, a short call will tell you whether it needs a rebuild or a tidy up. You will leave with a clear sense of the effort involved.
This fits if you are
This engagement suits B2B teams who need their automation to run reliably and be owned, rather than a half built platform nobody trusts.
Industrial and manufacturing marketers who need nurture over long cycles and scoring that recognises a buying group.
Electronics and component businesses with high SKU counts and distributor data that demand careful segmentation and dynamic audiences.
Distribution and channel teams who need automation that segments and routes by partner and tier.
IT and technology firms who expect the platform to be governed, documented, auditable and owned.
Not the right engagement if
1
Week 1
Assess and design. We review the current platform and process, agree the priority programme, and design the workflows, scoring and audiences to your process.
A clear build plan and an agreed design for the first programme, mapped to how your buyers actually move.
2
Weeks 2 to 4
Build the core. We build the priority programme, the scoring model and the routing, and test it against real cases rather than ideal ones.
A working, tested core programme live on your platform, with scoring and routing your sales team can trust.
3
Weeks 4 to 8
Extend and govern. We add further programmes and audiences and put governance in place: suppression, naming, hygiene and change control.
A fuller automation system with the governance that keeps it healthy past the first quarter.
4
Weeks 8 to 10
Document and hand over. We document every workflow and rule and train your team to run and extend the system themselves.
An owned automation platform your team can run with confidence, with documentation that survives staff changes.
35:1
Return on media investment. Cost of a qualified lead cut from around £760 at trade events to around £72 online, with 1,588 sales ready leads on reporting HMS owns and operates.
Read the case study
454,176
Campaign views at 42x media efficiency, six times the target, with account level intelligence the sales team trusts. Enterprise distribution made measurable.
Read the case study
Many agencies will send your emails for you but will not build or govern the platform underneath. We build the automation itself, with the governance that keeps it healthy, so you are not left with a platform that works only while the agency keeps touching it every day.
Against an enterprise agency
Quarters, not weeks
Six month discovery phases and a quarter million before a single dashboard exists. We work in weeks, with senior people on every call and pricing itemised line by line.
A focused automation build, such as a core nurture programme and scoring model, typically runs three to five weeks. A full platform build with multiple programmes, audiences and governance runs six to ten weeks. We phase it so a working programme is live early rather than everything landing at the end.
Diagnostic. We assess the platform and process and agree the priority programme to build first.
Build. We build the workflows, scoring, routing and audiences, tested against real cases, on a platform you own where possible.
Embedded. We add governance, document everything and hand over, training your team to run and extend it.
Pricing is built line by line against scope, with no opaque contingency, so you see what each programme costs to build. We favour platforms you own over per contact pricing that punishes growth. Enterprise grade thinking without the enterprise overhead.
"Complete dedication to our brand mission by Teylu. They worked within our limitations and made our marketing profitable on first purchase."
Ken Price
CEO, Blake Mill Menswear
"Teylu delivered rapid activation, delivered immediate sales uplift. Assisted in delivering a business exit and increased valuation."
Katie Dixon
Founder, Evellier Luxury Intimates
"It's a pleasure to work with the whole Teylu team. They delivered our exact brief quickly to great effect. What more can you ask for?"
Sophie Fresson
Head of Digital, Oceana UK
What does this cover, and how is it different from automation strategy?
This is the build. We construct the working automation: campaign workflows, multi step nurture, lead scoring models, routing rules, dynamic audiences and the governance that keeps it clean. The planning counterpart, deciding which programmes to run and how the lifecycle should look, lives in marketing automation and lifecycle strategy. Many clients want both, the plan and the platform to run it on, and we keep them joined.
Our automation platform pricing rises every time our database grows. Can you help with that?
Yes. A lot of automation platforms charge per contact, which punishes you for the very growth you are working towards. Where it makes sense we build on platforms you own and operate, so success does not trigger a bigger bill every renewal. The workflows, scoring logic, templates and audiences belong to you. You invest in a system you keep rather than re-renting the same capability, and the cost stops climbing with your list.
Our current automation is half built and nobody trusts it. Where do we start?
We start with one high value programme rather than rebuilding everything at once. Usually that is a core nurture or a lead scoring rebuild. We get it working, tested and trusted, then extend from there. Early proof beats a sprawling build that takes months before anyone sees a result, and it rebuilds confidence in the platform quickly.
How do you stop the automation turning into a mess again?
Governance, built in from the start rather than added later. Naming conventions, suppression rules, audience hygiene and change control are part of the build, not an afterthought. Automation without governance becomes a tangle within a quarter. We document everything and train your team, so the platform stays clean and you can run and extend it with confidence.
Does the automation depend on our other systems being in good shape?
Largely, yes. Nurture and scoring are only as reliable as the data feeding them, so automation built on a shaky integration fails in expensive ways. We make sure the integration and configuration underneath is solid first. If the plumbing needs work, we will tell you, because there is no point building sophisticated automation on top of a sync that drops records.
Bring the workflow you do not trust. We will tell you, plainly, what it takes to make your automation dependable and owned.
Tell us where the data lives and what the board keeps asking. A senior person reads every one of these.
What happens next
