When consent, data quality and process are an afterthought, the risk lands on you. We build the operating model that keeps your marketing data clean, compliant and yours.
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Results our clients report to their boards
35:1
Your media return, if your campaign runs like HMS Networks' first one did
£760 to £72
What HMS now pays for a confirmed sales ready lead, down from a typical trade event lead
1,588
Sales ready leads HMS generated on reporting they own and operate
42x
Media efficiency Arrow ECS achieved against benchmark with VMware
Your marketing data is one of the most valuable things the business owns, and in most companies it is also the least governed. Records duplicate, consent lapses unrecorded, and the rules for who can do what live in habit rather than documentation. We treat the data as the asset it is. We put consent, hygiene and an operating model around it so it stays accurate and compliant, and so it remains yours rather than scattered across a dozen rented platforms you do not fully control.
This is the heart of it. Your marketing data should belong to you, sit on infrastructure you control, and be governed by rules you set. Too many setups leave the data spread across vendor tenants, governed by whoever happens to administer each tool. We consolidate control, document the governance and keep the data in your hands. Own your data, own the rules around it, and stop the most valuable asset you have being managed by accident.
A connected stack with messy, ungoverned data underneath is a liability waiting to surface. Duplicate records, lapsed consent, fields nobody maintains and an operating model that lives in one person's head. Data governance and marketing operations is the work that fixes the unglamorous half of marketing technology: consent and compliance, data hygiene, the rules that keep records clean, and the operating model that keeps the whole thing running. The data stays yours, controlled by you, on infrastructure you own.
This is the layer that kept the engine trustworthy for HMS Networks as it delivered a 35:1 media return and a cost per sales ready lead cut from around £760 to £72. Volume without governance is just noise. We put the consent, the hygiene and the operating model in place so the data you act on is accurate, compliant and owned.
If you are not certain your consent model would survive an audit, a short call will tell you where the gaps are. You will leave with a clear, honest read on your risk.
This fits if you are
This engagement suits B2B teams whose data has grown faster than the governance around it, and who want it clean, compliant and firmly owned.
Industrial and manufacturing marketers whose data must reconcile with ERP and product systems and hold consent across long cycles.
Electronics and component businesses with high SKU counts and distributor data prone to duplication and drift.
Distribution and channel teams holding partner data across tiers, with complicated consent and ownership questions.
IT and technology firms who expect marketing data to meet the same governance standard as the rest of their estate.
Not the right engagement if
1
Week 1
Assess and risk rank. We review the consent model, the data hygiene and the current operating reality, and rank the gaps by risk and impact.
An honest picture of your compliance exposure and data quality, with the riskiest gaps clearly identified.
2
Weeks 2 to 3
Close the urgent gaps. We fix lapsed consent, the worst duplication and the most exposed records first, so risk drops quickly.
Reduced compliance exposure and a measurably cleaner core data set within the first few weeks.
3
Weeks 3 to 7
Build the framework. We build the consent model, the hygiene rules and the access and permission controls into the day to day so they run rather than rely on manual effort.
A working governance framework wired into operations, keeping data clean and compliant by default.
4
Weeks 7 to 9
Document the operating model and hand over. We capture who does what, how changes are made and how the data stays clean, then train your team.
A documented operating model your team owns and runs, that survives staff changes and audits alike.
35:1
Return on media investment. Cost of a qualified lead cut from around £760 at trade events to around £72 online, with 1,588 sales ready leads on reporting HMS owns and operates.
Read the case study
454,176
Campaign views at 42x media efficiency, six times the target, with account level intelligence the sales team trusts. Enterprise distribution made measurable.
Read the case study
Most agencies treat data governance as someone else's problem and happily run campaigns on whatever data you have. We see governance as the foundation. We build the consent model and the operating discipline, because campaigns on ungoverned data are a risk dressed up as activity.
Against an enterprise agency
Quarters, not weeks
Six month discovery phases and a quarter million before a single dashboard exists. We work in weeks, with senior people on every call and pricing itemised line by line.
A consent and compliance review with a data hygiene clean up typically runs three to five weeks. Building the full operating model and governance framework runs five to nine weeks depending on the state of the data and the number of systems. We phase it so the riskiest gaps are closed first.
Diagnostic. We assess consent, hygiene and the operating reality and risk rank the gaps.
Build. We close the urgent gaps, then build the consent model, hygiene rules and controls into the day to day.
Embedded. We document the operating model and hand over, training your team to run and audit it.
Pricing is built line by line against scope, with no opaque contingency, so you see exactly what each phase costs and protects. We keep your data on infrastructure you own and control rather than scattered across vendor tenants. Enterprise grade thinking without the enterprise overhead.
"Complete dedication to our brand mission by Teylu. They worked within our limitations and made our marketing profitable on first purchase."
Ken Price
CEO, Blake Mill Menswear
"Teylu delivered rapid activation, delivered immediate sales uplift. Assisted in delivering a business exit and increased valuation."
Katie Dixon
Founder, Evellier Luxury Intimates
"It's a pleasure to work with the whole Teylu team. They delivered our exact brief quickly to great effect. What more can you ask for?"
Sophie Fresson
Head of Digital, Oceana UK
What does data governance and marketing operations actually involve?
It is the discipline that keeps your marketing data clean, compliant and usable. We build a consent and compliance framework, data hygiene and deduplication rules, field and record standards, access controls, and a documented operating model covering who does what and how the data stays clean. The result is a system you can run and audit, not a one off clean up that decays the moment we leave.
Who owns the data and the governance, and does this add ongoing cost?
You own all of it. The data, the consent records, the hygiene rules and the documented operating model belong to you, and we keep the data on infrastructure you control rather than scattered across vendor tenants. This usually reduces cost rather than adding it: cleaner data means less wasted send, lower compliance risk and fewer manual clean ups. You are investing in an asset you keep, not renting governance you have to re-buy.
Would our consent model survive a regulator's scrutiny?
That is exactly what we test and then fix. We build a consent model that records lawful basis, honours preferences and produces the evidence an audit asks for, designed to stand up under UK GDPR and PECR. We wire it into the day to day so it stays accurate as records move through the stack, rather than being a policy document nobody follows. If there are gaps now, we will tell you plainly and close the riskiest first.
Our operating model lives in one person's head. Is that a problem?
It is one of the most common risks we see, and yes it is a problem. If the only person who understands the data leaves, the governance leaves with them. We document the operating model in full, build hygiene rules that run automatically rather than relying on manual effort, and train your team. The system then survives staff changes and audits rather than depending on one person remembering how it works.
Where do we start if the data is already a mess?
We start by risk ranking, not by a months long policy exercise. We assess the consent, the hygiene and the operating reality, then close the highest risk gaps first, usually lapsed consent and the worst duplication. That reduces exposure within the first few weeks. From there we build the fuller operating model in deliberate steps, so it never feels like one daunting project.
Tell us when your consent model was last checked. If the answer is a shrug, this is the conversation to have. We will be honest about the risk and the fix.
Tell us where the data lives and what the board keeps asking. A senior person reads every one of these.
What happens next
