The default path is to keep buying platforms and renting capability forever. We help you build and run a marketing technology stack you own, on infrastructure you keep.
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Results our clients report to their boards
35:1
Your media return, if your campaign runs like HMS Networks' first one did
£760 to £72
What HMS now pays for a confirmed sales ready lead, down from a typical trade event lead
1,588
Sales ready leads HMS generated on reporting they own and operate
42x
Media efficiency Arrow ECS achieved against benchmark with VMware
The default path in B2B marketing is to keep adding. A new point tool for every gap, each with its own login, its own contract and its own renewal. Within two years you have eleven tools that overlap, three nobody remembers buying, and data scattered across all of them. We take the opposite view. The job is to consolidate onto a smaller set of platforms you own and run well, then make them work together. Fewer moving parts, lower recurring spend, and a stack you actually understand.
Enterprise marketing suites are sold on the promise that one vendor will do everything. In practice you rent capability you barely use, your data lives in their tenant, and the price rises every renewal. We build differently. Where it makes sense we configure tools you own outright and host on infrastructure you control, so the investment compounds in your favour rather than disappearing into annual licence fees. Own your stack, own your data, and stop paying the treadmill.
Most B2B marketing teams do not have a technology problem. They have a sprawl problem. Tools bought one at a time, half configured, paid for monthly and never properly connected. We unpick that. Teylu designs, builds and runs the marketing technology stack that sits underneath your demand generation, and we do it on infrastructure you own and operate rather than on another rented enterprise suite.
This is the pillar that ties the others together. We bring the same discipline we applied for HMS Networks, where a properly run stack helped deliver a 35:1 media return and a cost per sales ready lead cut from around £760 to £72. You get the platforms, the integrations, the automation and the governance working as one system, with the licences and data staying in your hands.
Not sure where your stack stands? A short discovery call gives you an honest read on what you own, what you are over-paying for, and what to consolidate first.
This fits if you are
This pillar suits B2B organisations whose marketing has outgrown the tools holding it up, and who would rather own and run a tight stack than keep renting an ever larger one.
Industrial and manufacturing marketers who need the stack to respect long cycles, technical buyers and the link to ERP and product data.
Electronics and component businesses with distributor relationships and high SKU counts that demand careful segmentation and routing.
Distribution and channel teams who report by partner and tier, and cannot afford a stack that turns every report into a manual exercise.
IT and technology firms who understand infrastructure and want a marketing stack they can own and audit like the rest of their systems.
Not the right engagement if
1
Weeks 1 to 2
We audit the full stack: every tool, contract, integration and data flow. You get an honest inventory and a clear view of overlap, waste and risk.
A documented map of what you have, what it costs and what to consolidate first. No more guessing about which tools earn their keep.
2
Weeks 3 to 6
We design the target stack and the consolidation plan, deciding what to keep, what to own outright and what to retire. The business case is built line by line.
An agreed architecture and a costed plan that finance can sign off, with the recurring spend heading down rather than up.
3
Weeks 7 to 11
We build it. Platforms configured, integrations connected, automation set up and data governance put in place, all on infrastructure you own.
A working, connected stack that runs your campaigns and reporting, fully documented and handed over to your team.
4
Week 12 onward
We run and refine it with you, or hand over entirely. Either way you keep the documentation, the access and the control.
A stack that keeps working, with a steady rhythm of small improvements rather than the next emergency rebuild.
35:1
Return on media investment. Cost of a qualified lead cut from around £760 at trade events to around £72 online, with 1,588 sales ready leads on reporting HMS owns and operates.
Read the case study
454,176
Campaign views at 42x media efficiency, six times the target, with account level intelligence the sales team trusts. Enterprise distribution made measurable.
Read the case study
Most agencies will run campaigns on whatever stack you hand them and quietly accept the mess underneath. We fix the mess. We are a marketing agency that builds and runs the technology, so the strategy and the plumbing come from the same team and actually agree with each other.
Against an enterprise agency
Quarters, not weeks
Six month discovery phases and a quarter million before a single dashboard exists. We work in weeks, with senior people on every call and pricing itemised line by line.
A stack assessment takes two to three weeks. A consolidation and rebuild typically runs eight to twelve weeks depending on scope, then moves into a steady operating rhythm. We work in clear phases so you always know what is being changed and when.
Diagnostic. We map the stack, the contracts and the data flows, then show you where the waste and risk sit.
Build. We consolidate, configure and connect, moving toward platforms you own and operate.
Embedded. We run the stack with you or hand it over fully documented, so it keeps working without us.
Pricing is built line by line against scope, with no opaque contingency. You see what each phase costs and what it buys. Enterprise grade thinking without the enterprise overhead.
"Complete dedication to our brand mission by Teylu. They worked within our limitations and made our marketing profitable on first purchase."
Ken Price
CEO, Blake Mill Menswear
"Teylu delivered rapid activation, delivered immediate sales uplift. Assisted in delivering a business exit and increased valuation."
Katie Dixon
Founder, Evellier Luxury Intimates
"It's a pleasure to work with the whole Teylu team. They delivered our exact brief quickly to great effect. What more can you ask for?"
Sophie Fresson
Head of Digital, Oceana UK
What does the marketing technology pillar actually cover?
It covers the platforms and plumbing underneath your marketing: choosing and architecting the stack, integrating and configuring it, building the automation that runs on it, and governing the data inside it. Think of it as the system your demand generation and reporting depend on, designed and run as one connected whole rather than a pile of disconnected tools.
Will this cost us more, or can it actually reduce our software spend?
For most clients it reduces recurring spend. The usual problem is duplicate and half used tools, each on its own contract. We consolidate onto a smaller set of platforms you own and operate, retire the overlap and cut the licence waste. You invest in infrastructure you keep rather than re-renting capability every year, so the cost line falls rather than creeps.
Do we own what you build, or are we locked into Teylu?
You own all of it. The configuration, integrations, automation logic and data sit in systems you control, and we document everything and hand it over. If our relationship ends you keep a working, documented stack and full administrative access. There is no lock in and no hostage data.
We are an industrial business with a complex CRM and ERP. Can you handle that?
Yes. Much of our work is with industrial, electronics, manufacturing and distribution businesses where marketing has to connect to ERP, product data and channel systems. We design the stack around that reality rather than forcing a consumer style setup onto a technical business with long, multi-stakeholder sales cycles.
Where should we start if our stack is a mess?
Start with a short assessment. We map every tool, contract and data flow over two to three weeks and show you the overlap, the waste and the risk. From there you decide whether to consolidate, rebuild or simply tidy. You can also begin at a single spoke, such as integration and configuration, if one area is clearly the worst pain.
Bring your tool list and renewal dates. We will give you an honest read on what to own, what to consolidate and what to cut.
Tell us where the data lives and what the board keeps asking. A senior person reads every one of these.
What happens next
