B2B Marketing Technology

Most B2B marketing teams do not have a technology problem. They have a sprawl problem. Tools bought one at a time, half configured, paid for monthly and never properly connected. We unpick that. Teylu designs, builds and runs the marketing technology stack that sits underneath your demand generation, and we do it on infrastructure you own and operate rather than on another rented enterprise suite.

This is the pillar that ties the others together. We bring the same discipline we applied for HMS Networks, where a properly run stack helped deliver 391% search market share growth and 3,000 sales opportunities in 90 days. You get the platforms, the integrations, the automation and the governance working as one system, with the licences and data staying in your hands.

What you get:

  • A single, documented map of every tool, integration and data flow in your stack
  • Platforms configured to your process, not to a vendor default
  • Automation that runs nurture, scoring and routing without daily babysitting
  • Clear ownership of licences, data and configuration that stays with you
  • A consolidation plan that cuts duplicate tools and recurring cost

A stack that serves the business, not the vendor

The default path in B2B marketing is to keep adding. A new point tool for every gap, each with its own login, its own contract and its own renewal. Within two years you have eleven tools that overlap, three nobody remembers buying, and data scattered across all of them. We take the opposite view. The job is to consolidate onto a smaller set of platforms you own and run well, then make them work together. Fewer moving parts, lower recurring spend, and a stack you actually understand.

Own the stack, not the licence treadmill

Enterprise marketing suites are sold on the promise that one vendor will do everything. In practice you rent capability you barely use, your data lives in their tenant, and the price rises every renewal. We build differently. Where it makes sense we configure tools you own outright and host on infrastructure you control, so the investment compounds in your favour rather than disappearing into annual licence fees. Own your stack, own your data, and stop paying the treadmill.

What we build

We build and run four connected capabilities: stack strategy and selection, integration and configuration, marketing automation, and data governance with operations. Each works on its own and far better together. The hub keeps them aligned so a change in one does not quietly break another.

One system, four spokes

Read this hub as the map and the four spokes as the detail. Martech stack strategy and selection sets the architecture. Integration and configuration connects it. Marketing automation runs the campaigns. Data governance and marketing operations keeps it clean, compliant and owned.

For the marketing director

You want demand, not a tooling headache. We give you a stack that the team can run day to day, with reporting that ties spend to pipeline. The platforms support the marketing programme rather than dictating it, and you keep control of what you have paid for.

For the demand generation lead

You need campaigns to fire reliably, leads to route in seconds and scoring you can trust. A well run stack is what makes demand generation repeatable rather than heroic. We build the plumbing so your programmes run without manual rescue every week.

For the RevOps or marketing operations manager

You live in the joins between CRM, automation platform and data. We document every flow, remove the duplicate tools and hand you a stack you can govern. No black boxes and no undocumented integrations that break when one person leaves.

For the CFO or finance partner

You see the renewal invoices climbing and want to know what they buy. We give you a stack with fewer licences, owned where it counts, and a cost line that falls rather than creeps. Investment goes into infrastructure you keep, not rented capability you re-buy every year.

Talk to us about your stack

Not sure where your stack stands? A short discovery call gives you an honest read on what you own, what you are over-paying for, and what to consolidate first.

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Brief Us

How the hub links to the spokes

Strategy decides what you should own. Integration connects it. Automation runs on top. Governance keeps it trustworthy. Start at whichever spoke hurts most and the hub keeps the rest aligned, so you are never solving one problem by creating another two further down the stack.

Who tends to call us first

Marketing directors inheriting a stack they did not build. RevOps managers drowning in integrations. Finance partners questioning the renewal pile. The common thread is a stack that grew without a plan, and a wish to bring it back under control before the next renewal cycle.

Industrial and manufacturing

Long sales cycles, technical buyers and a CRM that has to talk to ERP and product data. We have built stacks for exactly this shape of business, where the marketing technology has to respect engineering reality rather than fight it.

Electronics and components

Distributor relationships, channel data and a high volume of SKUs. The stack has to handle complex routing and segmentation. Our work with HMS Networks sits squarely in this world, and the same patterns apply across electronics marketing.

Distribution and channel

Channel businesses such as Arrow ECS run on partner data and tiered relationships. The stack has to segment and report by partner without manual spreadsheet surgery. We build that logic into the platforms so the channel team is not the bottleneck.

Why Teylu rather than a generic agency

Most agencies will run campaigns on whatever stack you hand them and quietly accept the mess underneath. We fix the mess. We are a marketing agency that builds and runs the technology, so the strategy and the plumbing come from the same team and actually agree with each other.

Why Teylu rather than an enterprise platform

An enterprise suite sells you everything and configures none of it. You still need someone to make it work, and the vendor is not that someone. We are. And we build toward a stack you own, so you are not locked into a single vendor whose price only ever rises.

You own what we build

This matters enough to say plainly. The configuration, the integrations, the automation logic and the data all belong to you. We document everything and hand it over. If our relationship ever ends, you keep a working stack and full control, not a hostage situation dressed up as a partnership.

Timeline you can plan around

A stack assessment takes two to three weeks. A consolidation and rebuild typically runs eight to twelve weeks depending on scope, then moves into a steady operating rhythm. We work in clear phases so you always know what is being changed and when.

It connects to your wider data

The marketing stack does not live alone. It feeds and draws from your data unification and marketing dashboards work, so reporting and attribution stay honest. The hub keeps those connections deliberate rather than accidental.

It supports the strategy pillar

Technology serves strategy, not the other way round. The decisions made in B2B marketing strategy set what the stack needs to do. We make sure the build follows the plan rather than the plan bending to whatever tools happen to be in the building.

Consolidate, then improve

We do not rip everything out on day one. First we map what you have and stop the bleeding, cancelling overlap and tidying the worst integrations. Then we improve in deliberate steps. You see cost come down early and capability go up steadily, rather than a risky big bang.

A stack that pays for itself

Fewer licences, less waste, faster campaigns and cleaner data. The point of owning and consolidating is that the stack stops being a cost centre that only grows. Enterprise grade thinking without the enterprise overhead, and a bill that finance can defend.

Book a discovery call

HMS Networks shows the pillar working end to end: a stack run with discipline that helped deliver 391% search market share growth and 3,000 sales opportunities in 90 days.

Brief Us
Brief Us

This pillar suits B2B organisations whose marketing has outgrown the tools holding it up, and who would rather own and run a tight stack than keep renting an ever larger one.

Industrial and manufacturing marketers who need the stack to respect long cycles, technical buyers and the link to ERP and product data.

Electronics and component businesses with distributor relationships and high SKU counts that demand careful segmentation and routing.

Distribution and channel teams who report by partner and tier, and cannot afford a stack that turns every report into a manual exercise.

IT and technology firms who understand infrastructure and want a marketing stack they can own and audit like the rest of their systems.

Outcome

A documented map of what you have, what it costs and what to consolidate first. No more guessing about which tools earn their keep.

Step 2

Weeks 3 to 6

We design the target stack and the consolidation plan, deciding what to keep, what to own outright and what to retire. The business case is built line by line.

Outcome

An agreed architecture and a costed plan that finance can sign off, with the recurring spend heading down rather than up.

Step 3

Weeks 7 to 11

We build it. Platforms configured, integrations connected, automation set up and data governance put in place, all on infrastructure you own.

Outcome

A working, connected stack that runs your campaigns and reporting, fully documented and handed over to your team.

Step 4

Week 12 onward

We run and refine it with you, or hand over entirely. Either way you keep the documentation, the access and the control.

Outcome

A stack that keeps working, with a steady rhythm of small improvements rather than the next emergency rebuild.

Book a discovery call

Bring your current tool list and your renewal dates. We will tell you, plainly, where the waste is and what to fix first.

Brief Us
Brief Us

Diagnostic. We map the stack, the contracts and the data flows, then show you where the waste and risk sit.

Build. We consolidate, configure and connect, moving toward platforms you own and operate.

Embedded. We run the stack with you or hand it over fully documented, so it keeps working without us.

Pricing is built line by line against scope, with no opaque contingency. You see what each phase costs and what it buys. Enterprise grade thinking without the enterprise overhead.

Proof over promises

We would rather show you the work than talk about it. For HMS Networks a properly run stack underpinned 391% search market share growth and 3,000 sales opportunities in 90 days. That is what a stack you own and run well can do.

Talk to the team

If your stack has grown past the point where anyone can draw it on a whiteboard, that is the moment to call us. A short conversation will tell you whether consolidation or a rebuild is the better first move.

Start the conversation

No obligation and no jargon. Just a clear, honest read on your marketing technology and where the quick wins are.

Brief Us
Brief Us