We evaluate emerging channels against your specific business context. Not every new platform suits every brand - assessment identifies which opportunities warrant testing based on audience fit, competitive dynamics, and strategic alignment.

What's delivered:

• Emerging channel landscape scan
• Audience and demographic analysis
• Competitor activity assessment
• Strategic fit evaluation
• Prioritised opportunity ranking

We design channel tests that deliver clear, actionable answers. Clear hypotheses, appropriate budgets, and rigorous measurement ensure tests actually inform decisions rather than just generating inconclusive data.

What's delivered:

• Hypothesis and success criteria definition
• Test structure and duration planning
• Budget and resource allocation
• Measurement framework design
• Control group and baseline definition

We manage channel pilots from setup through completion. Active management ensures tests execute as designed, adapt appropriately to learnings, and generate the data needed for confident decisions.

What's delivered:

• Account and campaign setup
• Creative development for new formats
• Daily monitoring and optimisation
• Issue identification and resolution
• Regular progress reporting

We measure true incremental impact of new channels - not just whether they generate activity, but whether they create additional value beyond what existing channels would deliver. This prevents budget shifting that looks successful but adds no real growth.

What's delivered:

• Incrementality test design
• Geographic or audience holdout implementation
• Statistical significance analysis
• Cannibalization assessment
• True ROI calculatio

We synthesise test results into clear recommendations: scale, iterate, or exit. For channels worth scaling, we develop expansion roadmaps that maintain efficiency while capturing available opportunity.

What's delivered:

• Test results analysis and synthesis
• Decision recommendation with rationale
• Scale-up roadmap and timeline
• Resource and budget projections
• Integration with channel mix strategy