Marketing Technology Consulting

Our MarTech consulting starts with your actual needs, not vendor capabilities. We map your marketing processes and data requirements, identify gaps and redundancies in current tools, and design target architectures that enable your strategy.

Platform recommendations are based on tools we've actually used with real budgets - not just vendor demos. Implementation oversight ensures projects deliver on promises.

Technology Stack Assessment

We audit your current marketing technology to identify strengths, gaps, and opportunities. This provides a clear picture of what you have, how it's being used, and where improvements would deliver the highest impact.

What's delivered:

Complete technology inventory
Utilisation and adoption analysis
Data flow and integration mapping
Gap and overlap identification
Prioritised recommendations

Platform Selection & RFP Support

We guide platform selection decisions with structured evaluation processes. Our experience with major platforms means we know real-world capabilities and limitations - not just what vendors claim in sales presentations.

What's delivered:

Requirements definition and prioritisation
Vendor longlist and shortlist development
RFP creation and management
Demo coordination and evaluation
Reference checking and due diligence

Implementation Planning & Oversight

We plan and oversee technology implementations to ensure they deliver on expectations. Independent oversight protects your interests and catches issues before they become costly problems.

What's delivered:

Implementation roadmap and timeline
Resource and budget planning
Vendor and systems integrator management
Progress monitoring and issue resolution
User acceptance testing and go-live support

Integration Architecture

We design integration architectures that enable data to flow between systems. Proper integration transforms disconnected tools into a cohesive ecosystem that supports seamless customer experiences and unified reporting.

What's delivered:

Data flow mapping and requirements
Integration approach selection (native, API, middleware)
Technical architecture documentation
Data governance and quality standards
Integration testing and validation

Vendor Management & Negotiation

We support vendor negotiations and ongoing relationship management. Knowledge of market pricing, contract terms, and vendor practices ensures you get fair deals and hold vendors accountable.

What's delivered:

Contract review and negotiation support
Pricing benchmarking
SLA definition and enforcement
Renewal and renegotiation strategy
Vendor performance monitoring

“Its a pleasure to work with the whole Teylu team. They delivered our exact brief quickly to great effect. What more can you ask for!”

Sophie Fresson

Head of Digital, Oceana UK

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