We document how work actually flows through your marketing function today. This reveals the true complexity, variation, and pain points that often remain invisible until formally mapped - providing the foundation for meaningful improvement.

What's delivered:

• Process discovery workshops
• Workflow documentation and mapping
• Bottleneck and pain point identification
• Role and responsibility mapping
• Process variation analysis

We redesign workflows to eliminate waste and improve efficiency. This includes streamlining steps, clarifying handoffs, removing unnecessary approvals, and designing for the volume and complexity you actually face.

What's delivered:

• Future state workflow design
• Step elimination and simplification
• Handoff and ownership clarification
• Parallel processing opportunities
• SLA and timeline definition

We design approval processes that balance control with speed. Clear governance frameworks define who approves what, at what thresholds, with appropriate escalation paths - preventing both bottlenecks and uncontrolled output.

What's delivered:

• Approval authority definition
• Threshold and tier design
• Escalation path mapping
• Quality gate design
• Delegation and exception handling

We create the tools and templates that make new processes work in practice. Standardised templates ensure consistency, reduce rework, and embed best practices into everyday workflows.

What's delivered:

• Brief and request templates
• Approval and sign-off forms
• Checklist and quality frameworks
• Tracking and status tools
• Process documentation and guides

We support implementation of new processes with appropriate change management. New workflows only deliver value when people actually adopt them - which requires communication, training, and addressing resistance.

What's delivered:

• Implementation planning and phasing
• Communication and stakeholder management
• Training and enablement
• Adoption monitoring and support
• Refinement based on feedback