Most ecommerce brands shoot product hero imagery once a season, then spend the following months trying to stretch it across every channel. The result is a creative team that runs out of assets by week six, performance marketing that recycles the same five images, and brand consistency that quietly erodes.
We solve this by building you a working AI creative production studio. Your existing asset bank, brand guidelines and creative direction become the foundation. Claude and our connected creative AI stack generate brand consistent variants at scale. Our art director and senior creative team review every output before it ships. The result is a studio your team can prompt to produce paid social variants, lifecycle email assets, landing page banners and merchandising creative on the same day a request lands.
What you get:
The brief lands on Friday for Monday's launch. The original photoshoot is six months old. The agency that designed the brand templates is on holiday. The performance marketing team needs ten variants for testing by tomorrow. The creative team buys time with caveats. The launch goes out with assets that almost match the brand.
One studio your team can prompt directly. Trained on your brand guidelines, asset bank and product photography. Knows your tone, your colour palette, your typography, your image grading. Outputs variants in minutes that look as if your in house creative team made them. Reviewed by senior creatives before they ship. Brand consistency holds, throughput multiplies.
Your existing photo library, brand guidelines, product imagery, video library and creative templates. Claude as the brief interpretation and copy generation layer. Image and video generation models (Adobe Firefly, Midjourney, Runway) configured for brand safe output. Your DAM, your Figma library, your Canva templates. The studio sits on top of the creative infrastructure you already pay for.
Generating images is the easy part. Interpreting a brief, holding brand consistency, writing on tone copy and reviewing output against brand rules is the hard part. Claude does all four. It reads the brief, understands the brand context, produces aligned copy and reviews generated images against brand rules before they reach the creative team for sign off.
Most AI creative output looks generic because it has no art direction. Yours will not. We work with your existing creative direction or, where you do not have one, our art director creates it with you. The studio is trained to produce within that direction, not to drift into the median of the internet.
Every shipped asset passes through Teylu's senior creative team for sign off. The AI does the volume. The human directs the quality. The two together produce a creative throughput your team alone could not deliver, with a brand consistency a pure AI tool could not match.
Performance marketing teams burn through creative faster than any other function. The studio produces brand consistent paid social variants for Meta, TikTok, Pinterest and YouTube in batches, sized to format and tested for compliance. Your performance team gets the variants it needs to iterate without compromising the brand.
Email banners, on site merchandising tiles, retargeting creative, seasonal landing pages. The studio produces brand consistent assets for every lifecycle touchpoint. Your retention team stops waiting for the agency. Your merchandising team stops cropping product shots in PowerPoint.
Every model the studio uses is configured with clear rights, commercial usage terms and brand permission tracking. We do not point your team at an open model and hope for the best. We document where every asset can run, what the licence covers and where the brand sits with regards to the EU AI Act on AI generated content.
The first month the studio produces variants. The third month it produces variants and learns your tone. The sixth month it anticipates the brief because it has seen the pattern. Throughput compounds with use, brand consistency tightens, and the team stops thinking of AI as a tool and starts thinking of it as a colleague.
Performance creative, lifecycle assets, on site merchandising, paid social. The volumes ecommerce demands are exactly the volumes the studio model solves for. We have built this for fashion, beauty, homeware, leisure and consumer electronics brands across the UK.
If you sell into John Lewis, Selfridges, Amazon, Currys or any other UK marketplace, you know the asset volume each requires. The studio produces marketplace ready variants in the exact specifications each retailer demands. The retail merchandising team stops being a bottleneck.
Your next photoshoot becomes the asset bank for the studio. The investment stretches across every channel for the next twelve months. The cost per asset drops. The creative team focuses on the next big idea rather than reworking last quarter's shots.
Square, story, landscape, hero, banner, tile. Light backdrop, dark backdrop, lifestyle, product cutout. Seasonal variants, regional variants, language variants. Every channel, every test, every audience covered from the same source brief.
You stop being held hostage to the agency timeline. You stop being told you cannot test ten variants because the creative budget will not stretch. You stop watching brand consistency erode while performance marketing chases reach. The studio gives you volume and quality at the same time.
You stop spending time on iteration grunt work. You spend it on the big idea, the next campaign, the brand evolution. The studio becomes the workhorse. You become the conductor. Your team's best work compounds rather than gets diluted.
Brand guideline checks happen at the point of generation, not after the asset has shipped. Claude reads each output against the rules. Outputs that breach are flagged before they reach the creative team. The risk of a rogue asset reaching paid distribution drops to near zero.
The EU AI Act and the ICO require certain AI generated content to be disclosed. We design the studio with the disclosure model your legal team agrees to. The output is documented, the audit trail is clean, and your compliance posture holds up under scrutiny.
Tools generate assets. They do not generate brand consistency. Without art direction, brand training, prompt frameworks and human review, the output drifts into the median. We build the system around the tools so the output is on brand and on volume.
Traditional studios produce beautiful work slowly. The economics no longer fit ecommerce performance creative demands. The studio model combines AI throughput with senior creative oversight. You get the brand quality of a creative studio at the velocity ecommerce actually needs.
Four to seven weeks from discovery to a working creative studio. Phase one trains the studio on your brand, your asset bank and your guidelines. Phase two builds the prompt frameworks for your priority channels. Phase three embeds the workflow with your creative, lifecycle and performance marketing teams.
Fixed scope studio build, then ongoing retainer for prompt framework expansion, brand evolution and creative direction support. Most ecommerce clients move to retainer because the studio's value compounds the more it is used.
See the brands using a Teylu built creative studio to produce performance creative, lifecycle assets and merchandising at volume, without breaking the brand.
This is built for ecommerce brands and direct to consumer businesses where creative volume is the bottleneck and brand consistency is non negotiable. That usually means:
DTC and ecommerce brands running paid social, lifecycle and on site merchandising at volumes their current creative model cannot sustain.
Multi market and multi channel brands producing variants across language, region, format and channel from a shared brand foundation.
Marketplace led brands selling into John Lewis, Selfridges, Amazon and other UK retailers with high asset volume demands.
Scaling DTC brands moving from founder led creative production to a properly scaled studio model.
.png)
Week 1
We audit your existing brand guidelines, photography, video, asset bank and creative direction. We document what we have, what is missing and what we will need to train the studio properly.
A clear brand and asset readiness document. You know exactly what the studio will be trained on, what gaps need filling and how the brand direction will hold across AI generated output.
Week 1 to 3
We configure the AI stack, train the studio on your brand foundation, build the prompt frameworks for your priority channels and integrate Claude as the brief interpretation and brand safety layer.
A working studio trained on your brand. Capable of producing brand consistent variants across your priority channels. Tested on real briefs against your existing creative for quality comparison.
Week 3 to 5
We embed the studio into your team's working pattern. Briefs in, drafts out, senior creative review, ship. We train the team. We document the prompt frameworks. We configure the brand safety review.
A creative production process your team owns. Briefs that used to take days now complete in hours. Brand consistency holds. Quality control sits with senior creative.
Week 5 onwards
We extend the prompt frameworks to new channels, evolve the studio as your brand evolves and bring in new creative direction as campaigns demand. The studio gets sharper with use.
A studio that compounds in value, a creative team focused on the big ideas rather than the iteration grunt work and brand consistency that strengthens rather than weakens at scale.
Tell us about your brand, your asset bank and your creative production volume. We will tell you whether a studio model is the right next move.
Three tiers, sized to where your creative production is today.
Creative Studio Audit (entry tier)
A two week audit of your brand, your asset bank and your creative production volume. You leave with a written readiness plan and a studio build estimate.
Implementation (core tier)
Four to seven week build of the studio, the prompt frameworks, the review process and the team training. Senior creative oversight embedded throughout.
Embedded Creative AI Labs (ongoing tier)
Monthly retainer with our creative AI team continuing to evolve the studio, extend the prompt frameworks and provide creative direction support.
Pricing is transparent and sized to your brand complexity. Talk to us.
.png)
The studio model is shipped work for ecommerce and DTC brands across the UK. Every claim about throughput, brand consistency and review process is grounded in production work. If you want to see live studios in action, we will arrange it.
If your creative team is running out of assets, your performance marketing team is running out of variants and your brand consistency is quietly eroding, this is built for you.
Speak to a senior member of our creative team. We will scope a discovery and give you a clear next step.
Will the AI generated work look on brand?
Yes. The studio is trained on your brand foundation: guidelines, asset bank, photography, tone. Outputs are checked against brand rules at the point of generation and reviewed by Teylu's senior creative team before they ship. Brand consistency lifts at scale.
Do we lose the craft of a senior creative team?
No. Senior creative direction is the engine of the studio. Our art director sets the visual language. Our senior creatives review every shipped asset. The AI does the volume. The craft holds.
What does this do to brand asset rights and licensing?
Every model the studio uses is configured with clear commercial usage terms, brand permission tracking and disclosure rules. We document where each asset can run, what the licence covers and the EU AI Act position on AI generated content.
How fast does throughput improve?
Most ecommerce teams see a measurable lift in week three or four once the studio is trained and the prompt frameworks are live. By month three, throughput has typically multiplied while creative quality has held or improved.
How do we measure success?
Asset throughput, brand consistency scores, performance creative iteration speed and downstream conversion outcomes. Teylu has produced 411% conversion lift for Blake Mill Menswear through the same depth of brand thinking that anchors the studio.
Have a question we have not answered? Tell us. We will give you a straight answer, not a pitch.
