Platform dashboards each claim the credit and none tells the truth. We build true conversion and multi touch attribution, including channel partners, on a model you own.
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Results our clients report to their boards
35:1
Your media return, if your campaign runs like HMS Networks' first one did
£760 to £72
What HMS now pays for a confirmed sales ready lead, down from a typical trade event lead
1,588
Sales ready leads HMS generated on reporting they own and operate
42x
Media efficiency Arrow ECS achieved against benchmark with VMware
We build the attribution model into infrastructure you already pay for, with logic you can see and challenge. You own the model, the rules and the data. There is no attribution platform charging you each year to explain your own conversions, and no opaque vendor algorithm you cannot audit. When the build is done, the model is yours.
Attribution is only honest if it sees the whole path. We build on the single model from marketing data integration, so every touch across CRM, ad accounts, analytics and partner feeds is in scope. Partial data produces flattering attribution, and flattering attribution wastes budget.
Most B2B teams report a conversion rate that is wrong, usually because it counts the wrong things or misses the touches that actually moved the deal. We build attribution that traces the real path to a sale across every channel, including channel partner influence, so you finally know which activity earns its budget and which is quietly riding on the rest.
This is the kind of clarity that sat behind HMS Networks reaching a 35:1 media return and a cost per sales ready lead cut from around £760 to £72. Knowing what truly converts is what let spend follow what worked. The attribution model runs on infrastructure you own, so the logic and the data stay with you rather than living inside a vendor platform.
If your conversion rate has never quite been trusted and your channel mix is decided by gut feel, attribution you own will replace both with evidence.
This fits if you are
Attribution pays off when budgets are meaningful and the path to a sale is long or multi-channel. These are the teams it helps most.
Marketing directors who need a defensible answer to which activity drives pipeline.
Finance and budget owners who want to stop funding channels that only ever take credit.
RevOps and analytics leads who need true stage conversion rates to find where deals stall.
Channel and distribution businesses who need partner influence measured rather than assumed.
Not the right engagement if
1
Weeks 1 to 2
Conversion mapping. We map your real funnel stages, agree how a conversion is counted at each one, and define the attribution question you most need answered.
Agreed funnel stages and conversion definitions, signed off before any modelling.
2
Weeks 2 to 4
True conversion build. We measure honest stage-by-stage conversion rates on the unified model, so the basics are right before attribution layers on top.
Trustworthy conversion rates, owned by you, replacing the vanity ratios.
3
Weeks 4 to 7
Multi touch attribution. We build and tune the attribution model to your sales cycle and bring channel partner influence into scope.
A transparent attribution model showing what each channel and partner truly contributes.
4
Weeks 7 to 8
Handover. We document the logic and train your team to question, adjust and extend the model.
Full ownership in your hands, with optional support if you want it.
35:1
Return on media investment. Cost of a qualified lead cut from around £760 at trade events to around £72 online, with 1,588 sales ready leads on reporting HMS owns and operates.
Read the case study
454,176
Campaign views at 42x media efficiency, six times the target, with account level intelligence the sales team trusts. Enterprise distribution made measurable.
Read the case study
Most agencies report last-click because it is easy and it flatters paid media. We build proper multi touch attribution in code, openly, so the model reflects how your deals actually close rather than what makes the agency's channels look good.
Against an enterprise agency
Quarters, not weeks
Six month discovery phases and a quarter million before a single dashboard exists. We work in weeks, with senior people on every call and pricing itemised line by line.
The model runs on your infrastructure with UK and EU data residency where you need it, so customer data does not leave your control to be scored elsewhere. You decide access and retention, not a third-party platform.
We run attribution work in three stages. Diagnostic: we map the funnel and agree conversion definitions. Build: we construct true conversion rates and a transparent attribution model in infrastructure you own. Embedded: we hand over, train your team and offer ongoing support only if you want it.
Pricing is itemised line by line so your finance team sees what each part of the model costs. There is no opaque contingency block and no annual attribution licence hidden in the figure. You build a model you keep. Enterprise grade thinking without the enterprise overhead.
"Complete dedication to our brand mission by Teylu. They worked within our limitations and made our marketing profitable on first purchase."
Ken Price
CEO, Blake Mill Menswear
"Teylu delivered rapid activation, delivered immediate sales uplift. Assisted in delivering a business exit and increased valuation."
Katie Dixon
Founder, Evellier Luxury Intimates
"It's a pleasure to work with the whole Teylu team. They delivered our exact brief quickly to great effect. What more can you ask for?"
Sophie Fresson
Head of Digital, Oceana UK
Do we own the attribution model or rent it from a vendor?
You own it. The attribution rules, the logic and the data all sit on infrastructure you already operate. There is no enterprise attribution licence charging you each year, and no proprietary score you cannot audit. When the build is done, the model is yours to inspect, adjust and extend. You are investing in a model you keep, not renting a number you would lose if you stopped paying.
How is this different from a last-click report in our analytics tool?
Last-click credits the final touch and ignores everything that came before, which flatters bottom-of-funnel channels and hides what actually starts deals. We build multi touch attribution across the whole path, including channel partner influence, so credit reflects how your deals really close rather than what happened to be last.
Can you really measure channel partner performance?
Yes, where partner data is available. We bring distributor and partner touches into the model so their influence on deals becomes visible, which matters for channel and distribution businesses like the work we do with Arrow ECS. It moves partner investment from assumption to measured contribution.
Is multi touch attribution ever perfectly accurate?
No model is perfect, and we will not pretend otherwise. What we build is materially better than last-click and fully transparent, so you can see its assumptions and adjust them. An honest model you can question is worth more than a confident number you cannot.
How long does an attribution build take?
If the unified data model already exists, a build is usually live within five to eight weeks. We start with true stage conversion rates, which deliver value quickly, then layer in multi touch attribution and channel partner influence on top.
Still weighing it up? Talk to the team that would build your attribution model.
Tell us where the data lives and what the board keeps asking. A senior person reads every one of these.
What happens next
