Every platform you run holds part of the picture and none holds all of it. We build custom integrations that bring CRM, automation, ad accounts and analytics into one model you own.
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Results our clients report to their boards
35:1
Your media return, if your campaign runs like HMS Networks' first one did
£760 to £72
What HMS now pays for a confirmed sales ready lead, down from a typical trade event lead
1,588
Sales ready leads HMS generated on reporting they own and operate
42x
Media efficiency Arrow ECS achieved against benchmark with VMware
We map every source you rely on, agree the definitions that matter, then build the integrations that bring them together. The result is a single model that lives on infrastructure you already pay for. You own the pipelines, the logic and the data. There is no recurring platform licence quietly growing each year.
Dashboards, attribution and AI are only as good as the data underneath them. Get the integration right and every layer above it becomes straightforward. Skip it and you spend the next two years arguing about whose number is correct. We treat the data model as the foundation of the whole data unification pillar.
Most B2B marketing data sits in places that do not talk to each other. The CRM holds one version of the truth, the marketing automation platform holds another, ad accounts report in their own currencies, and channel partner feeds arrive as spreadsheets. We build custom integrations that pull all of it into a single data model, so you stop reconciling sources by hand and start working from one number everyone trusts.
This is the work that made the difference for HMS Networks, where unified data underpinned a 35:1 media return and a cost per sales ready lead cut from around £760 to £72. We build the same plumbing into systems you already own, not a platform you rent, so the model stays yours long after the build is done.
If your reporting depends on someone manually exporting and reconciling data each week, that is a sign the integration layer is missing. We can fix it once, properly, in systems you own.
This fits if you are
Integration matters most when your data is real, plentiful and scattered. These are the teams that get the most from it.
Industrial and manufacturing marketers with long cycles and distributor relationships that split data across many systems.
Electronics and technology distributors who need partner feeds and internal records to finally reconcile.
RevOps and analytics leads tired of stitching exports together and defending mismatched numbers.
Marketing directors who want one trustworthy model before investing in dashboards, attribution or AI.
Not the right engagement if
1
Weeks 1 to 2
Source audit and definition workshop. We map every system, agree what a lead and an opportunity actually mean, and document the model before writing any code.
A clear data map and agreed definitions everyone has signed off, so the build has no surprises.
2
Weeks 3 to 6
Connector build. We construct the integrations, handle field mapping and de-duplication, and resolve identity across systems.
Live pipelines bringing your sources into a single model on infrastructure you own.
3
Weeks 6 to 8
Validation. We test the model against known numbers, fix discrepancies and confirm refresh schedules hold up.
A model you trust, with numbers that match reality and refresh reliably.
4
Weeks 8 to 10
Handover and embed. We document everything and train your team to run and extend the integrations.
Full ownership in your hands, with the option to keep us on for support if you want it.
35:1
Return on media investment. Cost of a qualified lead cut from around £760 at trade events to around £72 online, with 1,588 sales ready leads on reporting HMS owns and operates.
Read the case study
454,176
Campaign views at 42x media efficiency, six times the target, with account level intelligence the sales team trusts. Enterprise distribution made measurable.
Read the case study
Most agencies stop at the dashboard and quietly rely on someone else for the plumbing. We build the integration ourselves, in code, in systems you own. That is the harder, more durable half of the job, and it is the half most agencies avoid.
Against an enterprise agency
Quarters, not weeks
Six month discovery phases and a quarter million before a single dashboard exists. We work in weeks, with senior people on every call and pricing itemised line by line.
We build with UK and EU data residency in mind and keep records where you need them. Because the system lives on your infrastructure, you stay in control of access and retention rather than trusting a third-party platform.
We run integration work in three stages. Diagnostic: we audit your sources and agree definitions. Build: we construct and validate the integrations in infrastructure you own. Embedded: we hand over, document and offer ongoing support only if you want it.
Pricing is itemised line by line so your finance team can see exactly what each part costs. There is no opaque contingency block and no recurring platform fee hidden in the total. You pay to build an asset you keep. Enterprise grade thinking without the enterprise overhead.
"Complete dedication to our brand mission by Teylu. They worked within our limitations and made our marketing profitable on first purchase."
Ken Price
CEO, Blake Mill Menswear
"Teylu delivered rapid activation, delivered immediate sales uplift. Assisted in delivering a business exit and increased valuation."
Katie Dixon
Founder, Evellier Luxury Intimates
"It's a pleasure to work with the whole Teylu team. They delivered our exact brief quickly to great effect. What more can you ask for?"
Sophie Fresson
Head of Digital, Oceana UK
Do we own the data system or rent it from you?
You own it outright. The integrations, the data model and the logic all sit on infrastructure you already own and operate. There is no enterprise platform licence to keep paying year after year. When the build is done, the asset is yours to run and extend. You are investing in infrastructure you keep, not renting access you could lose at renewal.
How is this different from buying an enterprise data platform?
An enterprise platform charges you every year to keep your own data flowing through it. We build the integration once, into systems you already own, so the running cost is your infrastructure rather than a subscription that climbs each renewal. The thinking is enterprise grade; the overhead is not.
How long does an integration take to build?
A focused integration is usually live within six to ten weeks. The exact timing depends on how many sources you have and how clean the underlying data is. We sequence the work so you see a usable model early rather than waiting for everything to land at once.
What systems can you connect?
CRM, marketing automation platforms, Google and LinkedIn ad accounts, web analytics and channel partner feeds are the common ones. We build custom connectors for your exact stack rather than relying on off-the-shelf wrappers, so even awkward internal or distributor systems can be brought into the model.
Will our team be able to run it after handover?
Yes. Every integration is documented and every transformation explained, and we train your team during handover. If you would rather we kept running it we are glad to, but because the system is yours the choice stays with you, not with a vendor holding the keys.
Still weighing it up? Talk to the team that would build your integration.
Tell us where the data lives and what the board keeps asking. A senior person reads every one of these.
What happens next
