A stack of platforms that do not talk to each other is just expensive furniture. We connect and configure your CRM, automation platform and wider stack so they work as one system you own.
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Results our clients report to their boards
35:1
Your media return, if your campaign runs like HMS Networks' first one did
£760 to £72
What HMS now pays for a confirmed sales ready lead, down from a typical trade event lead
1,588
Sales ready leads HMS generated on reporting they own and operate
42x
Media efficiency Arrow ECS achieved against benchmark with VMware
Buying tools is the easy part. Making them behave as one system is where most stacks fail. A field that does not map, a sync that runs the wrong way, a routing rule nobody documented, and suddenly the sales team does not trust the leads and the reporting is quietly wrong. We treat the integration as the product. Configured properly, the same tools you already own start doing far more, with the data flowing cleanly in the directions you intend.
We do not solve an integration problem by signing you up to yet another rented connector platform that bills monthly forever. Where we can, we build the integrations on infrastructure you own and control, so the connection is an asset rather than another subscription. Own your stack, own your data, and stop adding rented middleware that quietly becomes the most fragile and most expensive part of the system.
A stack is only as good as its joins. Most B2B marketing teams own decent tools that simply do not talk to each other properly. The CRM and the automation platform half sync, the web forms drop fields, and nobody quite trusts the data. Integration and configuration is the work that fixes that. We connect your CRM, your marketing automation platform and the wider stack, then configure each one to your process rather than to a vendor default.
This is the build layer of the marketing technology pillar. The plumbing we put in for HMS Networks made the rest possible, contributing to a 35:1 media return and a cost per sales ready lead cut from around £760 to £72. We build the integrations on infrastructure you own, document every flow, and hand you a stack you can actually run.
If your CRM and automation platform do not quite trust each other, a short call will tell you whether it is a configuration fix or a deeper integration job. Either way you will leave with a clear next step.
This fits if you are
This engagement suits B2B teams who own capable tools that simply do not work together as they should, and who want the joins fixed and owned.
Industrial and manufacturing marketers whose CRM has to talk to ERP and product systems without contradiction.
Electronics and component businesses with high SKU counts and distributor data that make field mapping and routing genuinely complex.
Distribution and channel teams who need leads and records routed reliably by partner and tier.
IT and technology firms who expect integrations to be documented, secure, auditable and owned.
Not the right engagement if
1
Week 1
Map and diagnose. We trace every existing connection, find the broken and fragile joins, and document how data should flow versus how it actually does.
A clear picture of what is connected, what is broken and what is quietly costing you leads and trust.
2
Weeks 2 to 4
Configure. We set each platform to your stages, fields, routing and scoring, so the tools reflect your process rather than a vendor default.
Platforms configured to how you actually work, with routing and scoring you can trust.
3
Weeks 4 to 7
Connect. We build and test the integrations between CRM, automation platform and the wider stack, on infrastructure you own where possible.
Clean, reliable, documented sync across the stack, with no dropped or duplicated records.
4
Week 8
Document and hand over. We deliver full documentation of every flow and configuration, and train your team to maintain it.
A connected stack you own and understand, with documentation that survives staff changes.
35:1
Return on media investment. Cost of a qualified lead cut from around £760 at trade events to around £72 online, with 1,588 sales ready leads on reporting HMS owns and operates.
Read the case study
454,176
Campaign views at 42x media efficiency, six times the target, with account level intelligence the sales team trusts. Enterprise distribution made measurable.
Read the case study
Most agencies will not go near your CRM configuration. They run campaigns and leave the plumbing alone, which is why the plumbing stays broken. We do the integration work itself, so the people running your campaigns understand exactly how the data underneath them flows.
Against an enterprise agency
Quarters, not weeks
Six month discovery phases and a quarter million before a single dashboard exists. We work in weeks, with senior people on every call and pricing itemised line by line.
A focused configuration fix can take a week or two. A full integration build across CRM, automation platform and the wider stack typically runs four to eight weeks depending on the number of systems and the state of the existing data. We work in clear phases so you always know what is connected and what is next.
Diagnostic. We map every connection and configuration and show you where the joins are broken or fragile.
Build. We configure the platforms and build the integrations, on infrastructure you own where possible.
Embedded. We document, test and hand over, training your team so the stack keeps running without us.
Pricing is built line by line against scope, with no opaque contingency, so you see exactly what each integration costs. We build connections you own rather than rented middleware you cannot leave. Enterprise grade thinking without the enterprise overhead.
"Complete dedication to our brand mission by Teylu. They worked within our limitations and made our marketing profitable on first purchase."
Ken Price
CEO, Blake Mill Menswear
"Teylu delivered rapid activation, delivered immediate sales uplift. Assisted in delivering a business exit and increased valuation."
Katie Dixon
Founder, Evellier Luxury Intimates
"It's a pleasure to work with the whole Teylu team. They delivered our exact brief quickly to great effect. What more can you ask for?"
Sophie Fresson
Head of Digital, Oceana UK
Our tools are fine, they just do not talk to each other. Is that what you fix?
Yes, that is the core of it. Most teams own capable tools that are half connected and badly configured. We map every existing connection, fix the broken and fragile joins, and configure each platform to your process. Often the same tools you already own start doing far more once the integration and configuration are done properly, with the data flowing cleanly in the directions you intend.
Do we end up paying for yet another connector subscription, and who owns the result?
No, that is exactly what we try to avoid. Where we can, we build integrations on infrastructure you own and control rather than signing you up to rented middleware that bills monthly forever. The connections, the field mappings, the routing logic and the documentation all belong to you. If we part ways you keep working integrations and full understanding of how they run, not a black box that fails the day we stop answering the phone.
How is this different from data integration?
This page is about connecting and configuring the marketing platforms themselves: CRM, automation platform, forms, tracking and routing. Broader marketing data integration is about unifying data across the wider business. There is overlap, and we make sure the two stay joined, but if your need is mainly getting the marketing stack to behave as one system, this is the right starting point.
Will an integration project disrupt our live campaigns?
We work in phases and test everything before it goes live. We usually fix the worst broken joins first, such as a form dropping data or a sync running the wrong way, which improves things immediately rather than waiting for a big switch over. Larger rebuilds are sequenced and staged so your live activity keeps running while we work underneath it.
How long does it take?
A focused configuration fix can take a week or two. A full integration build across CRM, automation platform and the wider stack typically runs four to eight weeks, depending on how many systems are involved and the state of the existing data. We give you a clear phased plan up front so you always know what is connected and what is next.
Tell us which two systems refuse to agree. We will tell you whether it is a quick configuration fix or a deeper integration job, and what it takes to own the result.
Tell us where the data lives and what the board keeps asking. A senior person reads every one of these.
What happens next
