Every platform you add costs more than its licence in seats, admin and lock in. We give you a stack architecture and a business case your CFO can sign off.
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Results our clients report to their boards
35:1
Your media return, if your campaign runs like HMS Networks' first one did
£760 to £72
What HMS now pays for a confirmed sales ready lead, down from a typical trade event lead
1,588
Sales ready leads HMS generated on reporting they own and operate
42x
Media efficiency Arrow ECS achieved against benchmark with VMware
Every platform you add carries a cost beyond the licence: the integration, the admin time, the training, the renewal negotiation. We start by questioning whether you need it at all, then whether you should own it or rent it, then which option fits. The result is usually a smaller, tighter stack that does more. Consolidation is not a cost cutting exercise dressed up as strategy. It is the strategy.
Enterprise suites promise everything in one bill. The catch is that you rent the lot, your data lives in their tenant, and the price only moves one way. We bias toward platforms you can own outright and run on infrastructure you control, then connect them well. You invest in something you keep rather than feeding a licence treadmill that resets every year. Own your stack, own your data, and stop the spend from compounding against you.
Buying the next tool is easy. Deciding whether you should is harder, and far more valuable. Martech stack strategy and selection is the work of mapping what you have, designing what you actually need, and choosing tools on merit rather than on a vendor demo. We favour owned, efficient platforms over sprawling enterprise suites, because the suite usually sells you ten things to use two and bills you for all ten every year.
This is the architecture layer of the wider marketing technology pillar. We did this thinking for HMS Networks before the activation that helped deliver a 35:1 media return and a cost per sales ready lead cut from around £760 to £72. Get the architecture right and everything downstream costs less and works better. Get it wrong and you pay for the mistake every renewal.
Bring your tool list and renewal dates to a short call. We will show you, quickly, where the overlap and the over-spend sit and what the tighter stack looks like.
This fits if you are
This engagement suits B2B organisations at a decision point about their tools, who would rather choose deliberately than keep accreting software by default.
Industrial and manufacturing teams whose stack has to connect to ERP and product data and respect a long, technical buying cycle.
Electronics and distribution businesses with high SKU counts, channel data and segmentation needs that demand careful tool choices.
Channel and IT firms who want partner aware architecture and a stack they can own, secure and audit.
Any team facing a renewal or a merger that suspects it is paying for overlap and wants the decision made on evidence.
Not the right engagement if
1
Week 1
Audit. We catalogue every tool, contract, integration, cost and renewal date, and map how data actually flows through the current stack.
A complete inventory and a clear view of overlap, unused licences and the spend that is not earning its keep.
2
Weeks 2 to 3
Design and score. We design the target architecture and score candidate tools on fit, ownership terms and total cost of ownership.
A target stack design and a scored shortlist, with the reasoning shown so the choice is yours to make with clear eyes.
3
Week 4
Business case. We build the consolidation plan and the costed case, showing savings from retiring overlap and the return from owning rather than renting.
A line by line business case your CFO can sign off, with recurring spend heading down.
4
Week 5
Decision and handover. We agree the plan, sequence the changes and hand to the integration and configuration work, or to your own team.
An agreed architecture, a clear roadmap and a clean handover to build, with nothing left ambiguous.
35:1
Return on media investment. Cost of a qualified lead cut from around £760 at trade events to around £72 online, with 1,588 sales ready leads on reporting HMS owns and operates.
Read the case study
454,176
Campaign views at 42x media efficiency, six times the target, with account level intelligence the sales team trusts. Enterprise distribution made measurable.
Read the case study
Most agencies do not touch the stack. They take whatever you have and run campaigns on top, mess and all. We design the stack first, because the architecture decides whether the campaigns will ever be efficient. Strategy and build come from one team that agrees with itself.
Against an enterprise agency
Quarters, not weeks
Six month discovery phases and a quarter million before a single dashboard exists. We work in weeks, with senior people on every call and pricing itemised line by line.
A full stack strategy and selection engagement typically runs three to five weeks: roughly a week to audit, two to design and score, and one to build the case and agree the plan. Fast enough to act on before a renewal, thorough enough to defend the decision afterwards.
Diagnostic. We audit the stack, the contracts and the data flows and show you the overlap and over-spend.
Build. We design the target architecture, score the tools and build the consolidation plan and business case.
Embedded. We support the rollout and the renegotiations, or hand the plan to your team fully documented.
Pricing is built line by line against scope, with no opaque contingency, so finance sees exactly what each phase costs and saves. The recommendation always favours what you can own over what you must keep renting. Enterprise grade thinking without the enterprise overhead.
"Complete dedication to our brand mission by Teylu. They worked within our limitations and made our marketing profitable on first purchase."
Ken Price
CEO, Blake Mill Menswear
"Teylu delivered rapid activation, delivered immediate sales uplift. Assisted in delivering a business exit and increased valuation."
Katie Dixon
Founder, Evellier Luxury Intimates
"It's a pleasure to work with the whole Teylu team. They delivered our exact brief quickly to great effect. What more can you ask for?"
Sophie Fresson
Head of Digital, Oceana UK
How is this different from just asking a vendor which tools we need?
A vendor's answer always ends with their product. We have no reseller deals and no kickbacks, so our recommendation is the one your business needs. We score tools on fit, ownership terms and total cost of ownership, and we will recommend against a tool, including keeping one you already have, if that is the right call. The advice is trustworthy because it is not selling you anything.
Why do you favour owned tools over a single enterprise suite?
An enterprise suite rents you everything in one rising bill, keeps your data in its tenant, and locks you in. Where it makes sense we choose platforms you can own outright and run on infrastructure you control, then connect them well. You invest in something you keep rather than feeding a licence treadmill, and the cost stops the moment you stop paying for capability you do not use. It is cheaper over any sensible horizon and it keeps you in control of your own data.
What do we actually receive at the end?
A decision document, not a slide show. You get the current state audit, a target stack architecture, a scored tool shortlist with reasoning, a consolidation roadmap and a line by line business case. It tells you what to buy, what to keep, what to retire and what each option costs, so leadership can make the call with evidence rather than instinct.
We have a renewal coming up. Is it too late to do this?
A looming renewal is the best reason to do it, not too late. A full engagement runs three to five weeks, which fits inside most renewal windows. Bring the contract and we will tell you whether to sign, switch or consolidate before you commit to another year. The architecture work frequently pays for itself in the first round of cancelled or renegotiated licences.
Do you handle the build, or just the plan?
Either. This engagement produces the architecture and the decision. From there you can hand to the integration and configuration work for the build, or take the documented plan and run it with your own team. There is no obligation to use us for delivery, and everything we produce belongs to you.
Bring your tool list, your contracts and your renewal dates. We will give you a clear read on what to own, what to consolidate and what to cut.
Tell us where the data lives and what the board keeps asking. A senior person reads every one of these.
What happens next
