We delivered strategic training to help an award winning brand identify growth opportunities.

Understanding The Challenge

Je Joue had revolutionised the adult toy market with high quality award winning design since 2005. Their design studio functionality allowed them freedom to develop exciting new product lines and their ongoing D2C development selling online presented opportunities for growth. However, they needed external perspective on how to identify points for growth and ways the brand could potentially pivot or grow their business from a market opportunity standpoint.

Our Approach

We explored all marketing revenue return data from 2017 to 2020 and created projections with the team of potential revenue streams and market opportunities available to the business going forwards. This covered everything from brand repositioning, suggested marketing strategies and product line recommendations. This package of research allowed the team to get a detailed external perspective on potential routes forwards and implement ideas into a wider business strategy.

Capabilities Deployed

• Digital Marketing Training
• Market Analysis
• Marketing Planning
• Analytics Training
• Ecommerce Optimisation Coaching

Learnings From Project

This project demonstrated the value of tailored training based on a brand's own data rather than generic marketing education. By grounding our training in real performance data, we could provide immediately actionable insights that the team could implement straight away.