Innovative Marketing | AI & Predictive Analytics

How can AI improve marketing performance?

AI transforms marketing through automated optimisation, predictive targeting, and intelligent content generation. We implement AI tools that improve campaign performance, personalise customer experiences, and automate repetitive tasks - freeing your team to focus on strategy and creativity. The key is selecting AI applications that deliver measurable ROI rather than chasing every new tool.

Capabilities:

AI-powered bid and budget optimisation

Predictive audience targeting

Merchandising AI to increase profitability

AI readiness assessments and roadmaps

Bespoke AI operational implementation

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Explore AI-Powered Optimisation services

What is predictive analytics in marketing?

Predictive analytics uses historical data and machine learning to forecast future outcomes - which customers will convert, when they'll churn, what they'll buy next. We build predictive models that inform targeting, personalisation, and resource allocation. Better predictions mean less wasted spend and more relevant customer experiences.

Capabilities:

Customer lifetime value prediction

Churn prediction and prevention

Lead scoring and prioritisation

Demand forecasting

Attribution and incrementality modelling

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How do you choose the right marketing technology?

MarTech consulting helps you build the right technology stack for your needs - not the most expensive or feature-rich. We evaluate your requirements, assess current capabilities, and recommend solutions that integrate properly and deliver ROI - that we’ve tested and operated. With thousands of marketing tools available, independent guidance prevents costly mistakes and integration nightmares.

Capabilities:

Technology stack assessment

Platform selection and RFP support

Implementation planning and oversight

Integration architecture

Vendor management and negotiation

Explore Marketing Technology Consulting services

How do you test new marketing channels effectively?

Emerging channel testing systematically evaluates new platforms and formats before competitors establish dominance. We design controlled experiments that measure genuine incremental impact, not just vanity metrics. Early movers in emerging channels often achieve lower costs and higher engagement - but only if they test methodically rather than diving in blindly.

Capabilities:

Channel opportunity assessment

Structured test design

Pilot programme management

Incrementality measurement

Scale-up recommendations

Explore Emerging Channel Testing services

When do you need custom marketing data systems?

Custom data and AI systems make sense when off-the-shelf tools can't deliver the competitive advantage you need. We build bespoke solutions for unique data challenges - proprietary algorithms, custom dashboards, specialised integrations. These investments require significant commitment but can create genuinely defensible advantages when designed correctly.

Capabilities:

Custom dashboard and reporting systems

Proprietary algorithm development

Data pipeline and warehouse design

API integrations and connectors

Machine learning model development

Explore Customer Data & AI System services

FAQ

Is AI marketing actually effective or just hype?

Both. Some AI applications deliver measurable ROI today - automated bidding, predictive audiences, content optimisation. Others are oversold. We focus on proven applications with clear business cases, not experimental technology without evidence. Our approach: start with specific problems AI can solve, measure results rigorously, scale what works.

Do we need data scientists for AI marketing?

Not necessarily. Many powerful AI tools are now accessible without deep technical expertise. We can implement solutions that your existing team can manage. For advanced custom work, we either embed our specialists or help you build internal capability. The goal is sustainable competitive advantage, not dependency on specialists.

How do you stay current with marketing technology?

We continuously evaluate emerging tools, attend industry events, and maintain relationships with major platforms. More importantly, we run real campaigns with real budgets - so we know what actually works versus what sounds good in demos. We share relevant developments with clients proactively.

Innovative Marketing Services

Competitive advantage gained via emerging technology adoption

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