.png)
71-75 Shelton Street
Covent Garden, London,
WC2H 9JQ
.png)
.png)
.png)
Timberplay had built an enviable reputation through in person events, seminars and industry relationships, but their digital presence failed to match their real world standing. Keyword rankings had dropped from 3,767 to 2,600 due to insufficient optimisation. 77.6% of organic traffic came from just eight branded keywords, leaving vast specifier audiences unreached. Their website lacked the technical foundations for international growth: no XML sitemap, unoptimised Core Web Vitals and zero canonical tags across 99.52% of pages. The specifier market they dominated offline remained invisible to them online.
.png)
.png)
We stepped in as Marketing Director to deliver a complete digital transformation. Our CRO audit identified critical conversion barriers across their catalogue experience. We pivoted from transactional to informational SEO, building content hubs around three strategic pillars: Schools, Adventure and Inclusivity. Each hub positioned Timberplay as thought leaders rather than just vendors, targeting landscape architects and councils with educational content that demonstrates expertise before any sales conversation begins. We implemented technical SEO foundations, developed region specific landing pages for Middle Eastern and Asian markets, and created content frameworks that continue delivering organic visibility long after initial publication.
Results
Increased visibility for non-branded searches from 1,040 monthly to 4,190 monthly
Improved avg. ranking position from 122 to 71 in 4-months.
.png)