We delivered record breaking audience growth for an ocean conservation charity.

Understanding The Challenge

11th Hour Racing tasked us with improving the impact of their communications via social media and Google Ads. We had to create campaigns that delivered more people to in-person events around the world, improve engagement with the organisation's website to increase impact and engage more users on social media to encourage adoption of regional initiatives. We needed to leverage a set annual budget over twelve months to deliver at least 150% year on year uplift in engagement.

Our Approach

We approached this project from three angles: audience research to establish eleven core profiles for advertising across Google and social media, design and delivery of advertising campaigns to support regional events and drive attendance as well as initiative adoption, and optimising content and messaging within societal and environmental policy regulations globally to prevent censorship on various platforms.

Capabilities Deployed

• Social Media Marketing
• Social Media Advertising
• Lead Funnel and Events Bookings
• Audience Research
• Content Optimisation
• Google Ads
• International Compliance

Learnings From Project

This project required knowledge of global societal and political advertising law that stretched our capabilities and expanded our expertise significantly. Creating content that works across multiple jurisdictions while driving consistent engagement taught us the importance of understanding local context in international campaigns.