We rebuilt organic visibility and established lead generation for a landscape architecture firm.

Understanding The Challenge

All Urban's website had stopped generating meaningful traffic through Google since August 2024. Without organic visibility, they were entirely dependent on referrals and direct business development for new enquiries. They needed to understand what had caused the decline, fix it, and establish new lead generation channels to diversify their pipeline.

Our Approach

We conducted a comprehensive SEO audit to identify the causes of the traffic decline, then designed and implemented landing pages based on our successful Timberplay model. Alongside SEO recovery work, we set up PPC campaigns to provide immediate lead generation while organic visibility recovered, and integrated ACT and Klaviyo to enable proper lead nurturing.

Capabilities Deployed

• SEO
• PPC
• Landing Page Design
• Lead Generation
• Marketing Automation Integration

Learnings From Project

The All Urban project reinforced that SEO declines rarely have single causes. Understanding what changed, whether algorithm updates, technical issues or competitive dynamics, requires thorough investigation. Having proven models from similar clients like Timberplay accelerated our ability to deliver recovery.