We reversed a two year conversion rate decline for a baby clothing brand.

89%

First time customer conversion rate improvement

Client

Babadoh

Industry

Baby Clothing / Ecommerce

Website

babadoh.com

Project Summary

Babadoh creates homewares for Pizza making. Despite ongoing promotional changes and marketing investment, they had experienced a steady two year decline in conversion rates. They needed a partner to diagnose the root causes and implement solutions that would reverse the trend.

Results

1.7%

first time customer CR (up from 0.9%)

+21%

increase in add to carts

+48%

AOC year on year to £78

4.1%

CR on marketing (up from 1.37%)

Understanding The Challenge

Babadoh had experienced a steady two year conversion rate decline despite promotional changes and marketing investment. The standard responses, more discounts, more traffic, weren't working. They needed someone to look deeper at the customer journey and identify what was actually causing visitors to abandon before purchasing.

Our Approach

We implemented a comprehensive CRO program across 20 hours per month, combining new product page development, checkout optimisation, upsells, email marketing improvements and PPC optimisation. Rather than quick fixes, we took a systematic approach to identify and address friction at every stage of the customer journey over a six month engagement.

Capabilities Deployed

CRO
SEO
PDP Implementation
Checkout Optimisation
Upsells
Email Marketing
PPC Optimisation

Learnings From Project

This project proved that conversion rate decline often has multiple causes that compound over time. No single fix would have reversed the trend. Only by systematically addressing issues across the entire customer journey could we achieve the dramatic turnaround in performance the brand needed.

Client Feedback

“After two years of declining conversion rates despite everything we tried, Teylu identified things that were happening in the Shopify store, and implemented a wide range of things to improve the conversion journey.”

Management Team

Babadoh

Teylu Insight

“The Babadoh project was a masterclass in not accepting surface level explanations. A two year conversion decline isn't caused by one thing. It's the accumulation of many small issues that compound over time. Our systematic approach to identifying and addressing each friction point delivered results that a single big fix never could have achieved.”

Sam Shrimpton

Founder, Teylu and Partners