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Understanding The Challenge
Chimilove had a fantastic product but needed to establish scalable digital marketing channels to grow beyond their existing customer base. They needed to prove that Google PPC could deliver profitable customer acquisition at a scale that would support their growth ambitions.
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Our Approach
We developed a comprehensive Google PPC strategy targeting customers actively searching for speciality condiments and related products. By focusing on high intent keywords and creating compelling ad copy that communicated Chimilove's unique selling points, we built campaigns that delivered profitable customer acquisition from day one.
Capabilities Deployed
- Google PPC
- Campaign Strategy
- Keyword Research
- Ad Copy Development
- Conversion Tracking
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Learnings From Project
The Chimilove project demonstrated that specialist food products can perform exceptionally well on paid search when targeting is precise. Customers searching for speciality condiments have high intent and converting them is often more efficient than broad awareness campaigns.
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