We scaled a subscription coffee brand with SEO, PPC and Shopify development.

3K

new subscription customers converted

Client

The Coffee Factory

Industry

Food & Beverage / Ecommerce

Website

thecoffeefactory.co.uk

Project Summary

The Coffee Factory has been roasting fresh coffee using traditional high quality methods for over ten years from South Devon. As one of the first subscription businesses in the UK, they've supplied coffee to over 10,000 customers. They approached us to rejuvenate digital marketing strategies and embrace digital transformation to improve analysis and returns from marketing.

Results

Pg.1

Google ranking for critical keywords

107%

increased return on SEO and PPC

New

Shopify website build

Affiliate

program delivering 24/7 exposure

Understanding The Challenge

With a long standing reputation for quality roasting and a strong market presence, The Coffee Factory aimed to leverage digital technologies to enhance customer engagement, expand market reach and streamline operations to generate more profits. The primary aim was scaling the brand's subscription customer base, introducing the brand to new audiences and optimising the website to deliver better profit margins.

Our Approach

We built an affiliate program that drives 24/7 exposure and new to brand sales, an email automation system in Klaviyo to increase revenue per send and capture lost revenue, and developed a digital marketing strategy across PPC and SEO to scale the brand. This strategy allowed the brand to invest heavily in a new Shopify website moving away from an expensive custom application, invest in new product development and develop a trade network from D2C sales revenue.

Capabilities Deployed

PPC
SEO
UX Design
Analytics
Shopify Integrations
Website Development
PR
Affiliate Marketing
Email Automation

Learnings From Project

This project showed us how digital transformation can enable strategic reinvestment. By moving from an expensive custom application to Shopify while improving marketing returns, the brand freed up budget for product development and trade expansion. Affiliate marketing proved particularly effective for subscription products with high lifetime value.

Client Feedback

“Working with Teylu has transformed our digital presence. The combination of improved SEO visibility, optimised PPC campaigns and a modern Shopify store has given us the platform we needed to scale our subscription business and expand into trade channels.”

Danny Parfitt

Founder, Coffee Factory

Teylu Insight

“Working with Danny and his team has been a real pleasure. We try to work with brands that we admire as a rule. Danny's coffee is fantastic, supplied in sustainable packaging and their customer service is second to none. We were thrilled to take on the challenge of scoping out a digital transformation plan to move them from a highly expensive custom web app into Shopify and support that process with marketing strategies that deliver great returns to fund the brand's growth.”

Sam Shrimpton

Founder, Teylu and Partners