We generated a huge increase in digital revenue return from advertising

12:1

return on digital ad spend

Client

Fredas Peanut Butter

Industry

FMCG / Ecommerce

Website

fredaspeanutbutter.co.uk

Project Summary

A love of peanut butter and a trip to New Zealand in a camper van called Freda were the inspiration behind this uniquely flavoured, deeply roasted brand with natural ingredients. They needed to scale D2C sales to enable investment in trade shows to grow B2B sales.

Results

3:1+

went from 3:1 in ROAS to 12:1 during our program of optimisation and paid media

3m

when project had snags, we invested and did 3-months work free

Trade

show investment enabled by D2C revenue

Shopify

Migration funded by campaign returns

Understanding The Challenge

Our aim was to establish a PPC, SEO and social media strategy to scale D2C website sales enabling the brand to invest in trade shows to scale B2B sales. We started the project in early 2023 and security issues came to light in their analytics and technology stack. This pushed our program back and caused disappointing ROI in the first three months of the project.

Our Approach

After discovering issues with the existing WordPress website reducing conversion rates more than anticipated, we had a tough conversation about what success looked like. Because we approached Freda's and still believed they could succeed, we offered three months of pro-bono time to optimise the website. Following this, the campaign flourished to deliver very strong returns on digital marketing, enabling investment in subscriptions, a Shopify migration and much more.

Capabilities Deployed

PPC
Social Media Posting and Advertising
Influencer Marketing
Email Marketing
Website Optimisation
SEO
UX Analysis

Learnings From Project

Freda's is a great example of our dedication to being a partner with a brand, not just a fair weather agency. When best laid plans don't work straight away, having the integrity to work through challenges together rather than walking away builds stronger partnerships and better results in the long term.

Client Feedback

“Teylu's commitment to our success even when things didn't go to plan initially showed us what a true partnership looks like. The results we achieved after working through the initial challenges have transformed our business and enabled growth we didn't think was possible.”

Lisa

Co-founder Freda’s Peanut Butter

Teylu Insight

“Working with Freda's has been a prime example of how best laid plans don't always work straight away. We initially approached Freda's as we believed they had a strong market opportunity. Upon launching the campaign we quickly realised our projections didn't account for challenges in the existing WordPress website. Because we approached Freda's and still believed they could succeed, we offered three months of pro-bono time to optimise the website. Following this time, the campaign flourished. We get that we have to support scaling businesses to grow and sometimes that means making tough decisions on our part to support our client partners to win.”

Sam Shrimpton

Founder, Teylu and Partners