We created a docuseries generating over 100,000 organic views for a motorsport brand.

Understanding The Challenge

Ginetta's test days needed more attendance, and their marketing was moving to showing the racing driver experience to potential customers. Traditional advertising approaches didn’t connect with audiences considering entering motorsport. They needed content that could authentically show the journey from interested amateur to racing driver and drive people to attend physical days.

Our Approach

We developed GT Race Fast Tracked, a documentary series following real people as they begin their racing journey with Ginetta. Rather than traditional advertising, we focused on authentic storytelling that captures the emotion, excitement and accessibility of getting into motorsport. The series is designed to run across six episodes through early 2026, building sustained engagement.

Capabilities Deployed

• Creative Advertising
• Documentary
• Video Production
• Content Strategy

Learnings From Project

This project reinforced that some products require emotional connection rather than rational persuasion. By showing real people going through the experience rather than telling people how great it is, we created content that viewers actively seek out and share. Documentary content builds longer term brand equity than traditional advertising.

The Creative Output

Episode one: What Becoming A Racing Driver Feels Like

Episode two: Racing A GT Car For The First Time

Episode three: Racing Silverstone’s F1 Circuit