We delivered digital transformation for a dual location adventure tourism business.

139%

revenue increase per £1 spent on advertising

Client

Hangloose Adventure

Industry

Leisure and Tourism

Website

hanglooseadventure.com

Project Summary

Hangloose is the home of adrenaline activities offering experience days for kids, adults and groups. They began with a zipline site in Cornwall at the Eden Project, building out other activities like sky walks and high-G swings, then expanded to two UK locations. They needed complete digital transformation of their sales journey for online customers between both locations.

Results

35x

Step automation process delivered for upsell, cross sell and order process

Six

key transactional keywords taken to page one of Google

Eight

project delivery timeline

Two

locations supported with unified marketing

Understanding The Challenge

Hangloose hired us to manage the digital transformation of their sales journey for online customers between two locations. We were set an extensive brief to build a new website that would rank highly in two locations across the UK, while offering more upsells before customers arrived and tailoring marketing based on 35 variation points relating to visitor weight, package level and weather affecting attendance.

Our Approach

Over eight months we built a fully integrated digital marketing suite across Klaviyo email, Google and Meta Suite, partnered with a fully bespoke website with custom design built from scratch and integrated with a custom API to a booking engine. We connected the email marketing system with 35+ marketing journey variations to upsell customers and increase post-visit gifting and package purchases. We delivered on budget and over delivered on functionality.

Capabilities Deployed

PPC
Social Media Posting and Advertising
Email Marketing and Automation
Booking and Order Upsell
Digital Transformation
Ecommerce Store Development and Optimisation
SEO
UX Analysis

Learnings From Project

This project tested the team with complex logic requirements for two locations. Rethinking every step of the marketing journey to work with logic for two locations rather than one required significant planning and testing. The combination of marketing expertise and extra effort outside agreed project budget delivered a solution that hit all brief points on budget.

Client Feedback

“The digital transformation Teylu delivered gave us the marketing infrastructure we needed to scale across two locations. The automated upsell journeys have significantly increased revenue per booking and the SEO work drives consistent organic traffic to both sites.”

Digital Team

Hangloose Adventure

Teylu Insight

“Our project with Hangloose Adventure came at a pivotal time for the business. They were expanding to their Bluewater site in Kent, with an already established location in Cornwall. The messaging and brand position online was all centred around the Cornish location. This meant we needed to rebuild a new website offering better upsell journeys, data and insight on customers and present new services in the most engaging way, while rethinking every step of their marketing journey to work with logic for two locations. It was tough, but we delivered a solution that hit all the points in the brief on budget.”

Sam Shrimpton

Founder, Teylu and Partners