We delivered consistent 350%+ ROI for a craft kombucha brand.

350%

ROI achieved across the campaign

Client

Left Field Kombucha

Industry

FMCG / Ecommerce

Website

leftfieldkombucha.co.uk

Project Summary

Left Field Kombucha creates craft kombucha for health conscious consumers. They needed to scale their direct to consumer sales through paid media and email marketing while maintaining profitability as spend increased.

Results

300%+

consistent ROI on Google Ads

9:1

Email automation returns

Multi

channels optimised and scaled

Onward

performance improvements post project from SEO

Understanding The Challenge

Left Field Kombucha needed to scale D2C sales through paid media without sacrificing profitability. The health food and beverage market is increasingly competitive, and maintaining strong returns while increasing spend required careful optimisation and strategic channel selection.

Our Approach

We implemented a multi-channel approach combining Meta advertising, Google PPC and email marketing. Through continuous testing and optimisation, we identified that Google Ads consistently outperformed Meta for customer acquisition, allowing us to reallocate budget for maximum efficiency. Email automation delivered strong additional returns by increasing customer lifetime value.

Capabilities Deployed

Meta Advertising
Google PPC
Email Marketing
Social Media
Performance Optimisation

Learnings From Project

This project reinforced the importance of channel level performance analysis. Rather than assuming all channels would perform equally, we let data guide budget allocation. The significant performance difference between Google and Meta for this category highlights why continuous optimisation matters.

Client Feedback

“Teylu's data driven approach to our paid media has consistently delivered strong returns. Their willingness to shift budget based on performance rather than assumptions has maximised our marketing efficiency.”

Jack Macdonald

Founder, Left Field Kombucha

Teylu Insight

“The Left Field Kombucha project demonstrated why we believe in letting data drive decisions. Our initial assumptions about channel performance were proven wrong by actual results. By being willing to shift budget to where it performed best rather than sticking with assumptions, we delivered consistently strong returns that supported the brand's growth ambitions.”

Sam Shrimpton

Founder, Teylu and Partners