We identified £37K in recoverable revenue through comprehensive CRO audit.

Understanding The Challenge

MuckyNutz had significant issues across their funnel: 46% immediate abandonment rate meaning half of all traffic left before any valuable interaction, 91% product page abandonment, low organic sales of just £1,300, and competitors bidding on their brand keywords. The tracking wasn't isolating organic traffic properly, and the site wasn't ranking correctly for non-brand keywords.

Our Approach

We conducted a comprehensive CRO audit identifying specific issues at each stage of the funnel, combined with SEO analysis to understand ranking challenges. We delivered detailed implementation requirements including better collection page layouts, improved product tiles, clearer merchandising, new bundled product strategies, technical SEO fixes and tracking improvements.

Capabilities Deployed

• CRO Audit
• SEO Implementation
• Technical SEO
• Website Optimisation
• Analytics Setup
• Tracking Implementation

Learnings From Project

The MuckyNutz audit revealed how interconnected issues can compound over time. Poor tracking made optimisation difficult, which allowed conversion issues to persist, which reduced revenue available for marketing, creating a downward spiral. Addressing tracking first enabled everything else to improve.