We exceeded customer acquisition targets by 107% for a craft beer brand.

142

New customers over target growth

Client

Powderkeg

Industry

Craft Beer / Ecommerce

Website

powderkegbrewery.co.uk

Project Summary

PowderKeg Brewery needed to grow their direct to consumer channel from £20K to £56K annually. Initial PPC efforts weren't delivering sufficient profitability. They engaged us for a twelve month ecommerce marketing accelerator program to transform their D2C performance.

Results

295

new customers acquired

£42.49

AOV achieved (up from £36.18)

12%

revenue increase to £23K

104%

increase in add to carts and checkout starts

Understanding The Challenge

PowderKeg Brewery wanted to scale D2C revenue from £20K to £56K annually, but initial PPC efforts weren't delivering sufficient profitability to justify continued investment. They needed a comprehensive approach combining multiple marketing channels with website optimisation to create a sustainable growth engine.

Our Approach

We delivered a twelve month ecommerce marketing accelerator totalling 210 hours, combining a 27 email automation system, PPC, SEO, cart upsell, CRO and Shopify migration support. We also delivered an additional 53 hours for Shopify migration at no extra cost when the project scope expanded beyond original requirements.

Capabilities Deployed

PPC
SEO
Email Marketing Automation
Cart Upsell
CRO
Shopify Migration

Learnings From Project

The PowderKeg project reinforced that ecommerce success comes from the combination of traffic, conversion and retention working together. No single channel or tactic would have delivered the results we achieved. The comprehensive accelerator model proved effective for brands needing to build multiple capabilities simultaneously.

Client Feedback

“Teylu's comprehensive approach explored and worked on lots of different things in our Ecommerce store. The combination of email automation, optimisation and paid channels working together delivered results our previous approach didn’t achieved. Their willingness to go beyond scope when we needed Shopify migration support showed investment in us.”

Founders

Powderkeg Brewery

Teylu Insight

“The PowderKeg project demonstrated our accelerator model at its best. By combining multiple marketing capabilities into a single comprehensive program, we were able to achieve results that fragmented approaches never deliver. When the project scope expanded to include Shopify migration, we delivered the additional work at no extra cost because that's what partners do.”

Sam Shrimpton

Founder, Teylu and Partners