We rescued and scaled a global sustainability education platform.

15+

new features implemented across platform

Client

Sustainability Toolbox

Industry

Non-Profit / Education

Website

sustainabilitytoolbox.com

Project Summary

The Sustainability Toolbox provides free guides, tools and templates to make sustainability strategy accessible for any organisation regardless of size or industry sector. After being left by a previous agency with critical technical issues, they needed urgent support to get the website functioning correctly and then scale its impact globally.

Results

Five

languages for multi-regional SEO setup

Fully

automated CDP implemented

24/7

website monitoring provided

Global

PPC and SEO campaign deployed

Understanding The Challenge

The initial brief was to assist with website development after they'd been left high and dry by a previous partner. They needed urgent support to get the website working correctly ahead of an important event. For the first twelve months we were tasked with implementing new features and optimising the website, responsible for keeping it live and functioning to its best ability. Following this stage, we developed an action plan for the following year to improve site impact.

Our Approach

We provided 24/7 website monitoring and optimisation, website development for all features and optimisations, set up customised tracking in GA4 and via APIs tying into a Klaviyo CDP, created automated reporting via Google Data Studio to measure impact using Google Surveys and other features, and implemented a global SEO campaign partnered with PPC to deliver users of interest to the platform.

Capabilities Deployed

Website Development
Website Maintenance
PPC
SEO
UX Optimisation
Analytics and Automated Reporting
CDP Implementation
Digital Transformation

Learnings From Project

This project demonstrated the importance of robust tracking and analytics when measuring impact for non-profit initiatives. Being able to accurately capture insight and data from people using the tool helps the team communicate accurate impact statistics to stakeholders and improve the service based on real user behaviour.

Client Feedback

“Teylu should be called 1050 megabytes because they go above and beyond the gig! We were stuck in a very difficult situation when we found Teylu. We lacked the technical know-how to overcome the barriers that had been left by our previous agency. Teylu was able to pick up where we left off and, in no time, issues that had taken months to resolve had been fully comprehended by Imran, Sam, and the Teylu team and tackled swiftly and effectively.”

Isaac Murray

The Toolbox

Teylu Insight

“Working with The Sustainability Toolbox has been incredibly rewarding. This is truly an amazing tool and our business has used all the materials to improve our sustainability and impact on the planet. The tool offers a free guide on how to be more sustainable and how to implement improvements to your business. We do everything we can to improve the impact of this amazing tool across PPC, SEO and site optimisation. Crucially, our latest project has been optimising the way the system automatically captures insight and data from people using the tool to help the team capture accurate impact statistics.”

Sam Shrimpton

Founder, Teylu and Partners