We improved conversion rate and reduced paid media costs for a sustainable fashion brand.

Understanding The Challenge

Swole Panda was experiencing a concerning trend: while traffic continued to increase, conversion rates were declining. This indicated fundamental issues with the customer journey that simply driving more traffic wouldn't solve. They needed to understand why visitors weren't converting and implement changes to reverse the trend while also ensuring their paid media spend was working as efficiently as possible.

Our Approach

We conducted a comprehensive CRO audit to identify friction points throughout the customer journey, then moved into implementation to address the issues identified. Alongside this, we audited their paid media channels and worked with their teams to optimise campaigns for better conversion efficiency. The combined approach addressed both the quality of traffic and the ability of the site to convert that traffic.

Capabilities Deployed

• CRO Audit
• CRO Implementation
• Paid Media Optimisation
• Analytics Review
• Conversion Funnel Analysis

Learnings From Project

This project reinforced that traffic growth without conversion optimisation is often wasted investment. By addressing site issues alongside channel optimisation, we achieved compounding improvements that neither approach would have achieved alone. The collaboration with the client's own paid media teams was key to success.