We delivered 302% increased visibility for a playground design and manufacturing company.

Understanding The Challenge

Timberplay's keyword rankings had dropped from 3,767 to 2,600, with 77.6% of traffic coming from just eight branded keywords. There was no international SEO infrastructure in place. They needed to build non-branded search visibility to reduce dependence on brand awareness and create sustainable organic growth.

Our Approach

We pivoted from transactional to informational SEO, creating content hubs around Schools, Adventure and Inclusivity themes. This approach built topical authority rather than chasing competitive transactional keywords. Combined with technical SEO improvements and Marketing Director consultancy, we created sustainable growth in organic visibility.

Capabilities Deployed

• SEO
• Content Strategy
• Marketing Director Consultancy
• CRO
• Website Optimisation

Learnings From Project

The Timberplay project proved that informational content can drive commercial results more effectively than competing for transactional keywords in B2B markets. By establishing topical authority through helpful content, we built visibility that transactional SEO alone could never have achieved.