We generated £300K+ revenue from premium endurance swimming experience marketing.

£300K+

In revenue generated at a 3:1+ ROI

Client

UltraSwim 33.3

Industry

Premium Events / Endurance Sports

Website

ultraswim333.com

Project Summary

UltraSwim 33.3 delivers premium open water swimming experiences across Mediterranean locations, with individual experiences priced at £10,000 or more. They needed a marketing partner who could generate and nurture high value leads through an extended decision making journey.

Results

13K

leads generated over three years

4%

lead to customer conversion rate

£12.2K

average sale value plus VAT

Three

years partnership duration

Understanding The Challenge

Marketing premium experiences with price points exceeding £10,000 requires a fundamentally different approach than standard ecommerce. The decision making journey is longer, the audience more discerning, and the emotional connection more important. UltraSwim needed a partner who understood how to generate qualified leads and nurture them through an extended consideration process.

Our Approach

We built a comprehensive lead generation and nurturing system across Meta Suite, Pinterest, Google PPC and SEO, combined with email nurture sequences, event sign-ups and partnership development. Conversion optimised landing pages captured leads who were then nurtured through content designed to build the emotional connection required for such significant investment.

Capabilities Deployed

Meta Suite
Pinterest
Google PPC
SEO
Email Nurture
Event Sign-ups
Partnerships
Landing Page Development

Learnings From Project

Premium experiences require patience and persistence in marketing. The three year partnership allowed us to refine our approach continuously, improving lead quality and conversion over time. The extended nurture sequences proved essential for converting leads into customers at this price point.

Client Feedback

“Teylu understood from the beginning that marketing premium experiences is different. Their systematic approach to lead generation and nurturing delivered consistent results year after year, building our business sustainably rather than chasing short term wins. Our project has evolved a lot and Teylu continually try to help us improve our marketing delivery.”

Mark Turner

Founder, UltraSwim 33.3

Teylu Insight

“The UltraSwim project proved that premium experience marketing requires different thinking. You can't rush someone into a £12,000 purchase decision. Our approach focused on building emotional connection through content that captured the transformative nature of the experience, then nurturing leads patiently through their decision journey. The results over three years speak for themselves.”

Sam Shrimpton

Founder, Teylu and Partners